E26: She Knows Why Your Marketing Isn’t Working with Priscilla McKinney, founder of LiTTLE Bird Marketing
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E26: She Knows Why Your Marketing Isn’t Working with Priscilla McKinney, founder of LiTTLE Bird Marketing
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In this episode of Content Kingdom, host David G. Ewing sits down with Priscilla McKinney, founder of LiTTLE Bird Marketing, to explore the critical intersection of market research, content strategy, and measurable business outcomes. Drawing on her background in cultural anthropology and extensive experience working with research-driven organizations, Priscilla challenges the common reliance on intuition in marketing and emphasizes the importance of structured, data-informed decision-making.
The conversation introduces a practical framework built around strategy, organization, accountability, and repeatability (SOAR), designed to eliminate random acts of marketing and replace them with systems that drive consistent results. Priscilla highlights the importance of understanding buyer personas, leveraging both qualitative and quantitative data, and building processes that can be tested, refined, and scaled. She also reinforces that many organizations execute marketing without truly evaluating performance or tying efforts back to revenue.