E21: SmartCat’s Playbook for Building Trust in the Age of AI with Nenad Bozic, CEO of SmartCat
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E21: SmartCat’s Playbook for Building Trust in the Age of AI with Nenad Bozic, CEO of SmartCat
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In this Content Kingdom: In the Wild episode, host David G. Ewing sits down with Nenad Bozic, CEO of SmartCat, a Serbia-based AI development firm, live from Oracle AI World in Las Vegas. Nenad shares how SmartCat evolved from a niche data engineering consultancy into a full-service AI partner, working with leading platforms like Oracle, Databricks, and now powering Content Lion.
Together, they explore how trust is the new currency in B2B tech partnerships, especially in a saturated AI market where buzzwords abound but credibility is scarce. Nenad shares candid insights on how SmartCat wins deals through niche focus, content-driven inbound marketing, and consistently delivering technical depth. They also discuss SmartCat’s new strategic direction, the impact of AI-powered semantic search, and what it takes to stand out when open rates are low, competition is high, and everyone claims to do AI.