What if the hiring system is completely broken and AI is making it worse?

In this episode of the Sales Leaders Playbook, host Justine Tindall sits down with Jordan Goure, Founder & CEO of Picsume, to unpack the future of sales, hiring, and AI-driven recruitment.

From launching his first business at 19 to scaling multiple companies across hospitality, real estate, and tech, Jordan shares how his journey shaped a powerful insight: traditional hiring methods, especially resumes are outdated, inefficient, and now flooded with what he calls “AI slop.”

They dive deep into:

Why resumes are no longer reliable predictors of success
How AI automation is breaking hiring systems
The truth about “AI slop” and fake applications
Why human-led sales is more important than ever
How Picsume is redefining recruitment with dynamic profiles & structured data
The biggest opportunity and threat in AI and SaaS today
Real lessons from scaling multiple businesses and building high-performing sales teams

Jordan also reveals why automation alone won’t win deals and how combining AI tools with human connection is the real competitive advantage.

To connect with Jordan - https://www.linkedin.com/in/jordangoure/

I hope you enjoy this episode!
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– Justine and the Sales Leader’s Playbook podcast team

Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call

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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.