Adding a new service felt like the obvious fix for my empty calendar. Lashes, lash lifts, brows, even teeth whitening at one point. Spoiler, it didn't fix anything 👀

In this one I'm getting real about why I kept expanding my menu every time my books felt quiet and why that decision actually put me further from my goals, not closer to them. I'm walking through the real cost of restarting your startup investment every single time you add a service, the year I lost money on teeth whitening and why offering everything can quietly dilute your expert status.

✨ Why a new service almost never solves a bookings problem
✨ The hidden cost of restarting your "startup investment" every time you expand
✨ My honest teeth whitening flop, and what it taught me about pricing and positioning
✨ Why being known for one thing books you out faster than being known for everything

If you're sitting on the idea of adding something new to your menu right now, listen to this one first 💕

Work 1:1 with me to become more booked + profitable, click here 💓

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