Getting a video to blow up feels like the dream. More views, more followers, more proof you're doing it right.

Here's the truth nobody tells you. Followers and views don't pay your bills, bookings do. And you can absolutely go viral with the wrong audience and see zero change in your calendar.

In this episode I'm breaking down why chasing virality can actually work against your business, especially if you're an in person service provider with a very specific, local ideal client. I get into what happened when I stopped chasing views altogether, how I positioned my content around premium pricing without losing clients and why some of the most fully booked techs I know barely have a following at all.

What you'll walk away with:
✨ Why views and followers don't automatically equal sales
✨ The exact questions to ask before you post, so your content actually converts
✨ How to build a content strategy around bookings instead of chasing the algorithm
✨ Why targeting a smaller, more specific audience can outperform going viral every time

Work 1:1 with me to become more booked + profitable, click here 💓

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