Sustainability has become one of the biggest conversations shaping the future of agriculture—and few people have a clearer global perspective than Justin Sherrard, our first guest from Australia.

In this episode of The Future of Beef Show, Justin joins hosts Jim Johnson, Dr. Jessica Sperber, and Ian Wheal to explore how the beef industry fits into the broader sustainability conversation. Drawing on his experience with the Global Roundtable for Sustainable Beef and years analyzing global protein markets, Justin explains why cattle remain essential to feeding a growing population while working within environmental limits.

What You’ll Learn:

• Why cattle still play a critical role in feeding a growing global population
• How the beef industry is addressing sustainability and methane emissions
• Why engaging with critics and stakeholders is necessary for agriculture
• The importance of data in telling the beef industry’s story
• How consumer perceptions influence the way beef is marketed
• Why sustainability improvements often align with better productivity and profitability
• The role producers play in advocating for the future of beef

Links:

Future of Beef Show: www.futureofbeef.com Learn more about the Global Roundtable for Sustainable Beef: https://grsbeef.org/

Read more from Drovers: www.drovers.com Learn more about Breedr: www.breedr.co Learn more about Corteva Agriscience: www.rangeandpasture.com