Most companies think growth comes from hiring more salespeople… but they’re missing the point.

In this episode, Jay Bousada (CEO & Founder of ThrillWorks) breaks down why CEOs must stay directly involved in sales and how that mindset helped him build a 26-year, award-winning agency.

From landing a massive first deal to turning down major clients like Tim Hortons and BlackBerry, Jay shares real-world lessons on what actually drives long-term growth.

You’ll learn:

Why CEO-led sales creates stronger, longer-lasting client relationships
The real reason most agencies lose clients after 3–5 years
How to identify and remove “bottlenecks” killing your conversions
Why more leads won’t fix a broken sales or marketing system
The importance of simplifying complex solutions to win deals
How to hire the right salespeople (and avoid costly mistakes)
The balance between working in vs. on your business
How AI is both a massive opportunity and a real risk for companies

This conversation is a must-watch for:

CEOs and founders scaling service-based businesses
Agency owners struggling with client retention
Sales leaders looking to improve close rates and relationships
Business owners navigating growth, hiring, and leadership challenges

💡 Key takeaway:

You don’t need more leads you need better alignment, clearer strategy, and stronger leadership in sales.

Connect with Jay Bousada:
https://www.linkedin.com/in/jaybousada/

I hope you enjoy this episode!
Give it a like, share, and subscribe so you don’t miss upcoming conversations.
– Justine and the Sales Leader’s Playbook podcast team

Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call

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