Most companies think they have a lead problem… but they don’t.

In this episode, Alysha Dominico (CEO & Co-Founder of Tangible Words) breaks down why marketing is often blamed for revenue issues and why that’s completely wrong. The real problem? Misaligned sales processes, poor data, and lack of ownership across teams.

You’ll learn:

Why nobody trusts marketing (and how to change that)
The difference between lead generation vs. lead qualification
How to fix a broken sales process using data and CRM systems
Why your pipeline isn’t converting (and how to improve close rates)
The shift from marketing → sales → revenue optimization
How tools like HubSpot fail without proper setup and strategy
The hidden reason deals stall, slip, or never close

This conversation is a must-watch for:

CEOs and founders of growing companies
Sales leaders struggling with inconsistent results
Marketing teams tired of being blamed for revenue gaps
Anyone using a CRM but not getting real insights

💡 Key takeaway:

You don’t have a lead problem, you have a process, data, and alignment problem.

Connect with Alysha Dominico:
LinkedIn: https://www.linkedin.com/in/alyshadominico/

I hope you enjoy this episode!
Give it a like, share, and subscribe to not miss the content coming your way weekly.
– Justine and the Sales Leader’s Playbook podcast team

Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call

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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.