If you’re a skill-built business owner — someone with real expertise, strong work ethic, and a desire to build security without blowing your life up — this episode was built for you.

Because here’s the trap most high-performers fall into:

We know how to work hard.
We don’t always know how to build wealth responsibly.

We trade time for money.
We add side hustles without systems.
We chase upside without protecting the downside.

And eventually, we look successful on paper… but feel stretched thin underneath.

This week’s conversation with Jordan DePuy offers a different model — one rooted in patience, preparation, and principle.

Jordan is a longtime banking professional in New York’s Hudson Valley who understands risk, lending, and financial structure from the inside out.

He didn’t grow up wealthy. Money was scarce. That shaped his mindset early.

While working full-time in banking, he began quietly building:

• An ATM business (grown from 7 machines to 80+)
• Real estate investments
• Multiple income streams
• All while keeping family at the center

No hype.
No reckless risk.
Just steady, ethical growth.

Jordan shared how August 2019 felt like a breakthrough month. Cash flow was strong. Confidence was high.

Then March 2020 hit.

COVID exposed a critical truth:

Wealth isn’t built in peak months.
It’s built in preparation before the peak.

Ask yourself:
If revenue stopped for 90 days, what breaks?

Quiet wealth is built on reserves, buffers, and discipline — not momentum spending.

As a banker, Jordan reviews financials daily. He’s developed the ability to spot:

• Real income vs paper income
• Sustainable growth vs fragile growth
• Signal vs noise

That skill didn’t come from motivation.
It came from reps and exposure.

Ask yourself:
Do you know your numbers cold?
Are decisions data-driven or emotional?

Hope isn’t a strategy.
Clarity is.

During COVID, Jordan lost his mother. At the same time, the world shut down and business slowed.

Life hit hard.

But he didn’t build recklessly.
He built purposefully.

Because purpose sustains effort when motivation disappears.

Ask yourself:
Why am I building this?
Who is this for?
What kind of life am I protecting?

If your “why” is clear, endurance follows.

Skill-built entrepreneurs often confuse effort with leverage.

You can grind endlessly…
Or you can build systems that protect you when life hits.

Jordan’s approach mirrors what we teach inside Prime Performance:

• Slow down
• Structure smarter
• Align effort with leverage
• Build without burnout

You’re not behind.
You’re not late.
You’re building something real.

And when you build patiently, prepare intentionally, and lead ethically — wealth compounds far beyond money.

As always:
Reflect honestly.
Choose intentionally.
Keep surviving the side hustle.