E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.
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E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.
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In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun? Well, we’re finding out that and so much more on this episode! We chat with Bobby and Emy about how astrophysics and "unreasonable" hospitality created a brewery for brewers.
Highlights include:
- An inside look at the necessary, but oftentimes difficult, process of cutting down from a dozen offerings to four core styles (plus a few seasonals)
- The 95/5 rule and how it makes some of the best taproom culture
- The secret behind using QR code magnets and how they turn wholesale accounts into a self-ordering machine
Bobby’s approach to the industry remains rooted in his training as a scientist and a physicist. As he puts it: "Really, I just say, we're problem solvers. We just break them down into their basic elements, and put 'em back together".
McFleshman’s Brewing Co. Official Website
Bobby’s Podcast: Respecting the Beer
The Business Bible: Unreasonable Hospitality by Will Guidara
Book a profit strategy call with the SBS team