E024: Why Your Keynote Isn't Meant to Teach Everything (And What It Is Supposed to Do)
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Many entrepreneurs and experts freeze when they think about speaking on a stage. Not because they don't know what they're talking about, but because they're trying to teach everything in 45 minutes.
In this episode of Tell and Sell Your Story, Lisa Bradshaw breaks down the real role of a keynote and why it's not meant to replace your programs, courses, or frameworks. Drawing from her years of experience giving patient advocacy keynotes—and the standing ovations and post-talk conversations that followed—Lisa explains how powerful talks open doors, spark connection, and invite people into your world.
Hear how one client's breakthrough reframed her approach to speaking, why storytelling creates clarity in ways teaching alone cannot, and how choosing the right topic helps your message land with the people who need it most.
If you've ever wondered how to turn your expertise into a compelling keynote without overwhelming your audience, this episode will help you rethink what your talk is really for and how to use it as the first step into deeper conversations.
Start here to craft your Signature Talk
FREE Speaker Topic Tool™
Ready to bring your story to the stage but not sure how? Book a call with Lisa to find out how she can help.
Book your 30-minute call here