E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon
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E012: How to Win BFCM/Q4 in eCommerce | Paid Ads, Creative, Offer Structuring, Email Marketing, Collaborative Commerce & More | Nick Shackleford, Chase Dimond, Dara Denney, Daniel Okon
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This is the Q4 and BFCM conversation we SHOULD be having to ensure you win big. I'm joined by industry experts Daniel Okon, Dara Denney, Chase Dimond, and Nick Shackelford to give you some important things to think about as we approach peak sales season.
Originally hosted as a LinkedIn dynamic live event, this discussion delves into the heart of Q4. We uncover empowering strategies
Dive deep with this episode as we unpack:
💰Paid Media: Why you should never turn evergreen off, what you should be testing, and more.
👩💻 Content & Creative: Dara, Nick and Daniel go deep on what's working + what you should be running
💰Offer Structuring: The whole group discusses ways to optimize for profitability and inventory + discuss what works
📲📧 Email and SMS Marketing: Chase offers tons of gold on list growth and creative stratgeies
🤝 Collaborative Commerce: Why it might just the strategy you to improve AOV and acquire customers more profitably + real world examples from Nick, Daniel, and Chase.
Tune in for a blend of actionable tips and seasoned advice. Whether you're an eCommerce rookie or a seasoned entrepreneur, this episode is your playbook to conquer Q4 and make a ton of money.
Catch the full episode recap and exclusive content over at https://www.getcarro.com/podcast
This episode is brought to you cost-free by Carro, the #1 collaborative commerce platform for DTCs best brands. Get started for free at https://www.getcarro.com/
Connect with our panelists
Nick Shackelford - https://www.linkedin.com/in/nickshackelford/
Chase Dimond - https://www.linkedin.com/in/chasedimond/
Dara Denney - https://www.linkedin.com/in/daradenney/
Daniel Okon - https://www.linkedin.com/in/daniel-okon-47655643/
Connect with Blake Imperl
LinkedIn - https://www.linkedin.com/in/blakeimperl
Resources/Brands Mentioned
Really Good Emails - https://reallygoodemails.com/
Milled - https://milled.com/
Flewd - https://www.flewdstresscare.com/
Activ - https://www.weareactiv.com/
Structured - https://www.structured.agency/
Brez - https://www.drinkbrez.com/