In episode #293 of the Pool Nation Podcast, we sit down with industry leaders Alicia Stephens and Michael G to break down what innovation really looks like in the pool industry—and why it matters more than ever for pool service pros, retailers, and business owners.

From next-generation pool chemicals and faster-dissolving chlorine technology to AI-powered training platforms and the future of education, this conversation goes deep into how the industry is evolving—and how you can stay ahead of it.

We’re not just talking about products—we’re talking about thinking differently, solving real problems, and building a better experience for your customers.

You’ll hear how innovation is reshaping:

• Water chemistry and treatment strategies
• Pool service efficiency and troubleshooting
• Retail and customer experience
• Training, certifications, and workforce development

Plus… we tease some major upcoming industry disruption you’re going to want to keep your eye on 👀

If you’re a pool pro, business owner, or industry leader looking to stay competitive, this is a must-listen episode.

• Why “old school” pool chemistry thinking is holding you back
• How new chemical innovations are solving real field problems
• The role of AI in training the next generation of pool pros
• How to simplify your service process and reduce errors
• Why innovation isn’t just for big companies—it’s for YOU

00:00 – Intro: Welcome to Pool Nation 02:00 – Meet Alicia Stephens & Michael G 04:30 – Industry energy, culture & community 06:30 – Why innovation matters right now in the pool industry 09:30 – Michael’s background (Harvard, toys, marketing & beyond) 12:00 – Storytelling, branding & marketing in pools 15:00 – What “real innovation” actually means 18:00 – How the pool industry is changing (environment, chemicals, behavior) 22:00 – New product innovation: faster dissolving trichlor & shock technology 26:00 – Solving real problems for pool pros in the field 30:00 – Retail vs service: simplifying chemistry for success 34:00 – Multi-benefit products (the “multivitamin” approach) 38:00 – Algaecide + phosphate innovation explained 42:00 – New category: pool fragrance (yes… seriously 👀) 47:00 – AI-powered training & BioGuard University breakdown 52:00 – The future of education in the pool industry 57:00 – Why embracing change is critical for growth 1:01:00 – Final thoughts: innovation, mindset & opportunity 1:04:00 – Teasing what’s coming next (major disruption ahead)

A huge thank you to our amazing partners who continue to support the Pool Nation mission:

• SPPA
• Blu-Ray XL
• AquaStar Pool Products
• Natural Chemistry
• Raypak
• Heritage Pool Supply
• Hayward Pool Products
• Poolside Tech
• Pool Brain
• Nidec / U.S. Motors
• OnCore Filtration

Your support helps us continue to bring education, innovation, and growth to pool pros everywhere.

If you’re serious about growing your pool business, improving your chemistry knowledge, and staying ahead of industry trends—make sure you:

✔️ Subscribe to the Pool Nation Podcast ✔️ Share this episode with your team ✔️ Stay plugged into everything Pool Nation

Because the future of this industry belongs to those who learn faster, adapt quicker, and think differently.