This is our first episode recorded live in Sweden, here at Fotografiska Stockholm. And I couldn’t imagine a better guest to open this chapter.

In this episode, I get to interview the brilliant Keika Lee, Director of Global Public Affairs at IKEA.

Keika grew up in Sweden with Korean heritage, in a family where discipline and hard work were part of everyday life. She was on her way to becoming a classical pianist, with auditions at Juilliard and the Conservatoire in Paris, and then she made a decision that surprised many: she walked away.

What followed wasn’t a straight career path, but years of trial and error. Keika tried many different roles: from bartending and working airport security to studying political science, building a fashion brand with her sister and working in consultancy. From the outside, It might look scattered, but it became one of her biggest strengths: learning how people behave and how to read the room.

This episode might make you pause and ask yourself whether what you’re building is actually aligned with who you are, and remind you that nothing you try is ever wasted.

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