Duke Athletes Get Financial Edge | Duke Basketball News
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Duke Athletes Get Financial Edge | Duke Basketball News
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Duke just teamed up with Edward Jones to give student-athletes the financial know-how they need—because sudden fame and fortune can be overwhelming without a plan. The deal lands Edward Jones a prime spot on Coach K Court, turning sports into smart branding while equipping athletes with real-world money skills. It’s not just Duke—this trend is spreading across top programs like UNC and Oregon, showing how big brands are betting on young stars to build lifelong wealth. Beyond the game, this is about preparing athletes for life after college, turning athletic success into financial stability.
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