Duke’s Coach K Court Gets First Sponsor | ACC Basketball News
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Duke’s Coach K Court Gets First Sponsor | ACC Basketball News
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Duke’s iconic Cameron Indoor Stadium is getting a major upgrade — for the first time ever, “Coach K Court” will feature a sponsor logo, thanks to a four-year deal with Edward Jones. The financial firm, now Duke’s official wealth management partner, gets prime branding alongside the legendary court name and rebrands the stadium’s hospitality lounge as the “Duke Champions Club Presented by Edward Jones.” Starting in 2027, Edward Jones also gains exclusive rights to offer financial education workshops for student-athletes — a move that aligns with Duke’s mission and was carefully vetted, even involving legendary coach Mike Krzyzewski. This landmark partnership reflects how historic venues like Cameron are adapting to modern college sports economics while still prioritizing community impact.
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