Duke’s Coach K Court Gets Edward Jones Logo | ACC Basketball News
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Duke’s Coach K Court Gets Edward Jones Logo | ACC Basketball News
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Duke’s iconic Coach K Court is getting a major makeover—with the Edward Jones logo now permanently displayed, marking a four-year, $34 million partnership that aligns with Duke’s mission in financial education. Athletic Director Nina King emphasized careful deliberation and alignment of values before approving the deal, assuring fans the court’s name remains intact. This move reflects broader trends in college sports, following similar sponsorships at Kentucky and North Carolina, while also positioning Duke to explore future branding opportunities. For Edward Jones, this is part of a larger college sports push, including athlete-focused financial literacy programs starting in 2027–28, designed to empower student-athletes and connect the brand with a new generation.
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