Welcome to another episode of the Duff Radio Podcast featuring a conversation between Nathan Green, CEO and Co-Founder of New Level Radio and Ty McDuffey of Duff Radio.

In 2007, along with long-time business partner Sam Ambrose, Nathan Green helped launch New Level Radio, creating a new niche in the radio and music industry. Today, the company delivers customizable radio networks for hundreds of businesses all over the U.S., including more than 60 casino properties in 24 states across the U.S.

TIMESTAMPS:

0:00 - Intro to Nathan Green and the early days of New Level Radio
2:41 - Challenges in starting a new business
5:00 - How to do client outreach
7:47 - Phone sales closing techniques
9:57 - New Level Radio's first customers
11:22 - Who picks the music at casinos?
13:37 - Psychology of music and emotion
16:39 - Developing a musical ear
17:33 - Best decade of music
19:05 - Scaling up a small business
20:50 - Finding a niche in business
22:35 - Business growth technique
26:54 - Most fulfilling part of career
28:32 - Casino psychology
31:43 - Most interesting stories
33:45 - Most beloved songs
34:59 - Artificial intelligence age
38:29 - Anthropic AI copyright ruling
40:58 - Pushback against generative AI
43:17 - Impact of COVID-19 lockdowns on business
46:24 - Job displacement due to AI
50:39 - Biggest missed opportunities in industry today?
52:44 - Outro; how to find Nathan Green and New Level Radio

More about New Level Radio: https://www.newlevelradio.com/company

#podcast #business #businessgrowth #businesstips #entrepreneurship #musicindustry #casino #psychology #ai #artificialintelligence

PK Waves is an experimental/ambient/lo-fi/vaporwave/hip-hop/rap artist hailing from Camdenton, Missouri, Murfreesboro, Tennessee, Houston, Texas, and most recently, San Luis Obispo.

Timestamps for our conversation on the Duff Radio Podcast:

0:00 - Linking up with PK Waves on Duff Radio
0:16 - Samson long hair; having long hair as a guy
1:16 - Is Lake of the Ozarks lifestyle similar to Ozarks Netflix?
2:58 - Crime rate in Nashville, Tennessee; California gentrification
4:38 - Gun laws in Tennessee; concealed carry pros and cons
5:37 - PK Waves background from Camdenton, Missouri; audio engineering school; vaporwave scene; SPF 420 music; vocal competition
10:59 - Using obscure samples; plunderphonics
12:36 - Modern rap origins; Lil Wayne legacy; 2010s rap; Lil B memes
14:44 - Soulja Boy FL Studio; resourcefulness
15:16 - Moving to Nashville; meeting Machinesix; joining a record label
18:55 - Rapper scammer - public rap beef
20:13 - Investing in an artist's development
21:59 - For a Better Tomorrow album by Killian; improving as a writer; overcoming perfectionism; how to find flow states; tapping into Source
25:28 - Why does time go faster as you get older?
28:24 - Gamification of social media
32:13 - Making money as an artist in 2025; decline of rap
32:52 - AI music generators; Udio AI music
34:21 - Using an old Android phone
35:34 - FLAC and WAV vs mp3
36:12 - Paul McCartney's "McCartney II"
38:05 - Psychedelic music; Soothes record; living off the grid
40:20 - Releasing music under an alias; 1 of 1 albums; Martin Shkreli Wu Tang Album; NFTs
43:00 - Is humanity going into the Matrix?; AI 2027; ChatGPT
44:57 - Will AI cause us to go extinct?; AI prediction; drones for biochemical warfare
48:08 - 1984 George Orwell; Reddit bots; dead Internet theory; TikTok algorithm
50:43 - Starlink Internet; old Android phones; retro camera footage; 90s culture & technology;
54:09 - How to pull vinyl records into a DAW; sampling with SP404; how to make a sample beat; producing in Ableton; audio engineering school
1:04:54 - Vintage microphones & gear
1:08:33 - PK Waves' journey & mindset in Franklin, Tennessee
1:14:18 - Outro; how to find PK Waves; OG Da Sleep Dealer YouTube channel; listen to Soothes & Bubblestar projects

You can find PK Waves on:
Bandcamp: https://pkwaves.bandcamp.com/music
X: https://x.com/pkwaves
Soundcloud: https://soundcloud.com/pkwaves
IG: https://www.instagram.com/pkwaves/

Fresh Cola Records: https://freshcolarecords.bigcartel.com/

For a Better Tomorrow (Album): https://lilkillian.bandcamp.com/album/for-a-better-tomorrow

Video by vvundertone we mentioned about vintage mics: https://www.youtube.com/watch?v=5emYUDODqIs

#podcast #interview #rapper

Ty McDuffey (host of Duff Radio) and STBtheDON have a discussion on life, creativity, and staying true to our goals.

STBtheDON tells us about the story behind his stage name and his roots in Kansas City. We reflect on the importance of communication and respect in personal and professional relationships and how those values help us form strong bonds.

Throughout our talk, STBtheDON opens up about the pressure to constantly deliver fresh content in the social media era. We talk about the costs of always needing the next big moment, emphasizing that the slower road often leads to more success. He also looks back on moments when he questioned continuing with music.

The episode covers the balance between real life and the online world, including how oversharing on social media can turn harmful. We also touch on the motivation to leave behind a legacy of honesty in rap music, which sometimes prizes shock value over substance.

Listeners also get a look at STBtheDON's thoughts on growth, challenges, and what it really means to work for your goals.