Due To My Role | How Brady Perrigo Built Del Toro Shoes Into an 8-Figure Luxury Brand | EP 002
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Due To My Role | How Brady Perrigo Built Del Toro Shoes Into an 8-Figure Luxury Brand | EP 002
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In Episode 2 of Due To My Role, Johnny Hilbrant (aka PE Guy) sits down with Brady Perrigo, CEO and designer of Del Toro Shoes, to break down how he took a struggling luxury footwear brand and rebuilt it into an 8-figure business worn by NBA players, Wall Street operators, and celebrities — without paying for placements.
Brady walks through how a decade in banking and private equity prepared him for the turnaround, why Del Toro’s move into loafers was a total accident that paid off, and how the brand’s signature red stripe quietly became a status symbol at black-tie events around the world. They also get into organic celebrity adoption (including Jon Hamm on SNL), expanding product lines, and what it really takes to run a consumer brand 24/7.
This episode is a deep dive into luxury, brand, capital, and taste — from Miami to New York to Florence — and into what happens when a founder actually operates rather than postures.
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