Surcharging caps. Debit card limits. Fines that flow through banks. If you’ve ever wondered who really profits from card payments, this conversation will change how you see

Checkout is turning into a trust test. Customers hate surprise fees, merchants hate absorbing card costs, and the rules around surcharging, cash discount, and dual pricing keep getting more confusing. We sit down with Clark Krimer from National ePayment (https://nationalepayment.com/) to get practical about what actually works at the point of sale and why so many business owners only change pricing once the shop next door does it.

We break down why merchants hesitate to adopt dual pricing and what actually happens when customers see a cash price next to a card price. Clark Krimer explains how payments sales works in the real world and why better pricing disclosure is the missing piece in credit card processing.

• merchants waiting for nearby businesses to adopt dual pricing first
• why customers assume surcharges are merchant profit
• how dual pricing differs from surcharging and cash discounting
• Visa-style disclosure expectations and the operational challenge of changing prices
• Do Price Digital Labeler printing cash and card prices
• California restaurant fee disclosures and why menus create risk
• how fines and enforcement pressure flow through banks and processors
• why payments education stays low and transparency stays hard

We talk through the real economics of credit card processing fees: why a simple surcharge cap often fails to cover the full spread, why debit card restrictions complicate “pass-through” pricing, and why customers often assume the merchant is pocketing the difference. From there, we dig into the compliance problem that trips up otherwise honest businesses. If a fee is disclosed poorly, especially in restaurants and other high-traffic environments, it can trigger complaints, fines, or even litigation. The conversation also touches California’s junk fee environment and why menu disclosure is becoming a legal flashpoint.

Then we get hands-on with a surprisingly effective fix: Do Price Digital Labeler, a tool designed to make dual pricing easy in retail by printing a single label with both the cash price and the card price. It’s a small operational detail with a big impact on price transparency, customer clarity, and brand rules alignment.

If you care about payments compliance, merchant services strategy, or the future of surcharging and dual pricing, this one is for you. Subscribe, share this with a merchant who is struggling with fees, and leave a review with your take: should the customer see two prices everywhere?

**Matters discussed are all opinions and do not constitute legal advice. All events or likeness to real people and events is a coincidence.**

PEP Links:
https://www.globallegallawfirm.com/podcasts/
https://www.buzzsprout.com/2176695

A payments podcast of Global Legal Law Firm