In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez sits down with marketing executive and growth strategist Rich Smith. With over 25 years of experience, Rich has helped numerous companies drive profitable growth through data-driven marketing and strategic brand development in sectors like financial services, healthcare, and technology.
Join us as we delve into how marketing leaders can effectively align their strategies with revenue goals. Rich shares his insights on moving beyond activity-based marketing to focus on measurable impact, customer value, and sustainable profitability. You'll learn about the importance of identifying key marketing metrics that tie directly to revenue, the necessity of aligning marketing initiatives with overarching business objectives, and the impactful role of customer data in prioritizing acquisition and retention.
If you're looking to build high-performing teams and foster cross-functional alignment between marketing, sales, and leadership, this episode is packed with valuable tips and actionable strategies you won't want to miss!
Connect with Rich Smith:
Website: https://www.richsmiths.blog
LinkedIn: https://www.linkedin.com/in/smithlink/
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at julios@opticution.com with any comments, questions, or suggestions!