This episode tells the true story of Craig Hubert. He began cutting hair at 14, became a five time world champion hairdresser, built a cosmetic brand that grew internationally and later endured a fashion venture that drained every penny he had. Craig has experienced the highest highs and the hardest lows of entrepreneurship, and he speaks about them with complete honesty.

In this episode of The Driven Podcast, Craig shares: ⚪ Why purpose is stronger than motivation
 ⚪ How a men’s grooming brand entered Boots and collapsed within a year
 ⚪ What he learned after losing his savings in a fashion business he kept alive out of ego
 ⚪ The reality of selling a company and why it often feels flat instead of exciting
 ⚪ How ADHD created both chaos and momentum in his life
 ⚪ Why talent based businesses are some of the hardest to scale
 ⚪ How Covid nearly shut his company down and why online sales saved it
 ⚪ Why accountability should always move upward in a business
 ⚪ The Buddhist practices that helped him quiet anxiety and stay grounded
 ⚪ Why he still cuts hair two days a week even with financial freedom If you want an honest look at entrepreneurship instead of a highlight reel, Craig’s story will give you clarity, perspective and real grounded insight.

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This is the story of how James Martin went from leaving school at fourteen with heavy dyslexia and no qualifications to building national companies, buying them back when they collapsed, and creating a property empire worth tens of millions.
 After being bullied, struggling in school and working out of the corner of his parents’ pub, James built his first business by knocking on doors with nothing more than grit and curiosity. By twenty he was running a team of thirty. By his twenties he had sold his company, rebuilt it when the buyer ran it into the ground, and then sold it again for over a million. Today he owns commercial estates, venues, land and multiple businesses, and mentors entrepreneurs on how to reach their next level.


In this powerful episode of The Driven Podcast, James reveals:

⚪ How he turned dyslexia from a disadvantage into a superpower for selling, networking and getting in the room
 ⚪ The real reason he cut off old friends and rebuilt his circle around people doing more than him
 ⚪ How he went from a lawnmower at fourteen to managing seventy staff by twenty-four
 ⚪ The moment his PA transformed his entire business and why the right hire can change the trajectory of your life
 ⚪ Why he buys commercial property instead of houses and the creative deal structures that helped him get started
 ⚪ How worry destroys momentum and the simple habit he uses every night to clear his mind
 ⚪ What entrepreneurs get wrong about stress, and why action is the antidote every time
 ⚪ Why asking for help is the most underrated skill in business
 ⚪ How podcasts, community and being around the right people keep him driven in his sixties
 ⚪ What he wants his grandchildren to know about mindset, confidence and possibility


If you’re building a business, trying to grow your wealth or navigating entrepreneurship without a traditional path, this episode will change how you think about opportunity, confidence and what it really means to be driven.


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This is the story of how Siena Hutchinson went from a shy creative kid in a tiny Swiss mountain town to building one of London’s most exciting branding agencies. After navigating burnout, losing her income overnight during Covid and walking away from a second business she built with her sister, Sienna rebuilt Hutch and Co from the ground up. Today, she’s helping founders elevate their brands, sharpen their vision and attract the clients they truly want. In this powerful episode of The Driven Podcast, Siena reveals: ⚪️ The reality of running a creative business and why most founders burn out before they break through ⚪️ How she accidentally fell into branding and turned a uni project into a real agency ⚪️ The surprising way a chance meeting in Milan shaped her career ⚪️ Why branding is more than visuals and the signs you’ve outgrown yours ⚪️ How one 30 day challenge transformed her agency ⚪️ The truth about starting a business with family and why her studio had to close ⚪️ How she hosts London’s most intimate female founder events and why networking changed everything ⚪️ Why she now thinks in seasons, not stress, and the tools she uses to stay grounded If you’re building a business, trying to stand out or navigating the messy middle of entrepreneurship, this episode will change how you think about brand, identity and what it really means to be driven.