In this conversation, James Warren emphasizes the importance of listening to consumers to understand their true needs and desires. He argues that effective brand differentiation and successful market execution stem from this deep understanding. Furthermore, he highlights the role of storytelling as a fundamental human element that engages customers and enhances brand connection, especially in an era dominated by data and AI.

🎙️ New Episode: Drink Up Live: Mastering Pricing Strategies for Beverage Brands

This week, Samuel Anderson and Adam Smith sit down with Tom Harris (Ruby Pro Software) and Dave Moore to unpack the art and science of pricing in the alcohol industry.

From understanding true costs and depletion allowances to negotiating with distributors and leveraging technology for smarter pricing, this episode is packed with insights for anyone building or scaling a beverage brand.

💡 Key Takeaways:

• Pricing is the language of business.

• Technology can simplify pricing management.

• Market conditions shape smart strategies.

• Depletion allowances impact profitability.

• Negotiation and customer focus are everything.

• Small brands can win against big ones.

🎧 Sound Bites:

“Pricing is the language of business.”
“Brokers can enhance market presence.”
“Success requires focus on customer needs.”

In this engaging conversation, Mike Levinson, founder of FS Octopus, shares insights into the food service and beverage industry, emphasizing the importance of understanding target markets, building brand awareness, and setting realistic expectations for success. He discusses the challenges brands face in retail and food service, the role of social media and e-commerce, and the need for emotional connections with customers. The discussion highlights the significance of feedback and the necessity for brands to have a clear roadmap for growth.Contact Mike Levinson at Mike@fsoctopus.com