In this episode of the Drink Up Podcast, Sam Anderson and Adam Smith welcome Dana Hork, co-founder of Beers with Friends, a creative marketing agency. Dana shares the inspiration behind the agency's name and its innovative approach to marketing, focusing on agility and creativity within constraints. The conversation delves into the agency's unique five-day sprint model, client engagement strategies, and the importance of feedback and continuous improvement. Dana also discusses her entrepreneurial journey, defining success and failure, and the significance of having a clear strategy for brands. The episode concludes with key takeaways for listeners looking to enhance their marketing efforts and build lasting client relationships.

n this conversation, Sam Anderson and Adam Smith discuss the challenges faced by founders in scaling their businesses, particularly in the beverage industry. They emphasize the importance of understanding cost structures, focusing on specific markets, and building brand awareness. The discussion also touches on strategies for engaging customers and navigating opportunities, as well as the pitfalls of rapid expansion without proper groundwork. The conversation concludes with key takeaways on the necessity of slowing down to ensure sustainable growth and the importance of utilizing available tools for brand management.

In this engaging episode of Drink Up, host Samuel Anderson welcomes Jay Williams, founder of Freebird, to discuss his journey from real estate to the beverage industry. They explore the challenges and triumphs of launching a new brand, the importance of personal branding, and the unique identity of Freebird. Jay shares insights on market strategy, distribution, and the significance of community engagement. The conversation highlights the joy of building a brand with purpose and the excitement of navigating the beverage landscape.