『Drink Up』のカバーアート

Drink Up

Drink Up

著者: Samuel Anderson
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Welcome to the world of beverage brand building, where every sip tells a story and every label speaks volumes. In a world full of options, building a successful beverage brand is no easy feat. It takes creativity, passion, and a deep understanding of the ever-evolving tastes and preferences of consumers. From craft breweries to artisanal coffee roasters, from soda startups to energy drink disruptors, the beverage industry is a playground for those who dare to dream big and take risks. So grab your favorite beverage, sit back, and let's explore the art and science of beverage brand building.Samuel Anderson マーケティング マーケティング・セールス 経済学
エピソード
  • Oakwell Beer Spa: Where Craft Beer Meets Modern Wellness
    2026/04/04

    Oakwell Beer Spa blends the comfort of a cozy day spa with the fun of a craft taproom, offering private spa suites with infrared saunas, rain showers, and warm herbal “beer baths” infused with hops and barley for deep relaxation. Guests sip curated local beers, ciders, wines, and nonalcoholic options while they soak, then unwind further in zero‑gravity massage chairs or browse beer‑infused bath and body products from Oakwell’s own cosmetics line, all designed to make wellness feel social, playful, and approachable.

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    59 分
  • Building Brands: The Reality of Market Expectations
    2026/03/22

    In this episode of the Drink Up Live podcast, hosts Samuel Anderson and Adam Smith discuss the complexities of building and scaling beverage brands. They explore the unrealistic expectations many brands have regarding rapid growth, the importance of operational efficiency, and the necessity of establishing strong relationships with brokers and distributors. The conversation also touches on innovative trends in the industry, such as alcoholic confectionery, and emphasizes the need for realistic sales metrics and strategies. Throughout the discussion, the hosts share personal anecdotes and insights from their experiences in the beverage industry, providing valuable advice for aspiring brand owners.

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    1 時間 2 分
  • Unlocking Manufacturing Potential with Digit Software
    2026/03/21

    In this episode, Adam Smith and Sam Anderson welcome Dan Koukol, co-founder and CEO of Digit, a software company focused on streamlining supply chain management for manufacturers. Dan shares his extensive background in manufacturing, including his experience as a consultant and operator, which led him to create Digit. The conversation delves into the challenges small and mid-sized manufacturers face with traditional ERP systems and how Digit aims to provide an accessible, user-friendly solution that integrates various operational needs without the prohibitive costs associated with legacy systems. Dan emphasizes the importance of making data-driven decisions and how Digit's tools can help businesses optimize their operations and unlock their potential.

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    53 分
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