In this episode, Jeremy Rivera welcomes Drew Dorenfest to explore practical strategies for small businesses to harness SEO, reviews, and community engagement to boost their online presence and sales. Drew shares his background from Hollywood video editing to digital marketing, highlighting actionable tactics for local SEO, review management, and bridging IRL community efforts with online authority.

Key Topics:

• Drew’s transition from Hollywood film work to SEO and digital marketing
• The importance of reviews in local SEO rankings and client acquisition
• Practical steps for technical and content SEO for service-based businesses
• Using automation tools like Go High Level for review requests and email marketing
• How to craft effective CTAs and improve conversion rates on websites
• Entity and local authority optimization through citation of sources
• The role of community engagement and IRL activities in building brand trust
• Adapting SEO strategies in regulated industries like health and finance
• Building and refining a business around SEO services with minimal upfront planning

Timestamps:

00:00 - Introduction to Drew Dorenfest and his background in Hollywood and SEO
02:28 - How Drew’s experience in video editing influences his SEO approach
04:17 - Starting and scaling Client Magnet CRM
05:45 - Key elements in local service SEO and technical website audits
07:19 - Using Go High Level for automations and review requests
09:06 - Optimizing homepage CTAs and micro-conversions for small businesses
10:28 - The importance of brand and branded search in SEO
12:55 - Citing sources and creating authoritative, rankable content
14:41 - Connecting IRL community efforts with online authority building
16:24 - Leveraging offline activities like farmers markets for brand engagement
17:27 - Building customer retention and re-engagement systems via email and SEO
19:24 - The evolution of SEO and the importance of branded search
21:36 - Rebranding pitfalls and maintaining brand equity
22:28 - Basic SEO foundational tips for small businesses
23:15 - Business planning and bootstrapping when launching an SEO-focused service
24:44 - The role of internships and structuring business growth
26:14 - Choosing to focus on core services like email and reviews rather than competing with giants
28:14 - Navigating regulated industries and compliance considerations
30:45 - How to connect with Drew and resources for further engagement

Resources & Links:

• Client Magnet CRM
• Go High Level
• Google Search Console
• Google’s AI & LLM Tools

Connect with Drew Dorenfest:

• LinkedIn
• Twitter
• Website