A CMO Confidential Interview with Dr. Ed Dobbles, Founder of Dobbles.AI and former VP of Analytics and Insights at Diageo, H&R Block, and SUPERVALU. Ed discusses the evolution of analytics from the Almanac to BI to Generative Analytics and explains his thinking on why great tools often don't get used.

Key topics include:

- Why "Analytics is hard, but people are harder"

- How generative analytics will allow leaders to truly talk to their data

- The importance of AI governance

- Why "All models are wrong but some are useful"

Tune in to hear stories about H&R Block, Malort Liquor, and the racquetball court at Best Buy.

⏱️ Chapters

1:44 - Defining Analytics and Business Intelligence

3:26 - The Evolution of Data Adoption

9:31 - Analytics and Human Factors

15:06 - AI Systems and Synthetic Panels

24:35 - Building Future Analytics Teams

32:10 - Closing Advice and Stories

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