In this episode, Frankie and Greg sit down to unpack what it really takes to cultivate A-players—whether that’s in your business, your team, or your own mindset. Drawing from Division I coaching and real-world entrepreneurship, they break down why you can’t out-hire your own ceiling, how to turn B- and C-players into high performers, and what kind of leadership it takes to make excellence contagious.
Expect raw stories, practical frameworks, and a few punches of humor from the Doubtless crew as they talk accountability, standards, and building a culture that wins—without burning out.
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