Doubling Attendance: Marketing, Mission, and Museum Leadership with Adam Smith
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Doubling Attendance: Marketing, Mission, and Museum Leadership with Adam Smith
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In this episode of Cultural Animals: Museum Leadership Lab, we sit down with Adam Smith, President and CEO of Exploration Place, who has led cultural institutions from the National Museums of Scotland to the Comic-Con Museum. Adam shares how he doubled museum attendance while better managing marketing costs and offers practical strategies that any museum leader can use. Learn how to unlock thousands per month in free advertising, master pricing psychology, build high-performing teams, and create a mission-driven culture. From digital marketing breakthroughs to leadership insights, this conversation is full of actionable ideas to help your museum grow, engage more visitors, and thrive in today’s competitive landscape.
Thank you for joining us on this journey and being part of today's conversation. If this episode inspired you or made you curious to learn more, please like and subscribe to the Cultural Animals: Museum Leadership Lab podcast on Apple Podcasts, Spotify, and YouTube. Don't forget to follow Veevart on LinkedIn, Meta, and X for our latest stories, topics, and updates about future episodes. Thanks again for listening, and as always, stay curious. All the links are in the description below.