Museums aren’t known for crushing it on YouTube… but The Tank Museum is different. With 1.2 million+ subscribers and millions of views, it has become a digital powerhouse—but it didn’t happen overnight.In this episode, Nik Wyness, Head of Marketing & Engagement at The Tank Museum, shares how a small museum in Dorset built one of the most successful museum channels on YouTube. We discuss the viral growth strategy, biggest challenges, and what every creator and brand can learn about audience-building and content monetisation.📌 What You’ll Learn in This Episode:

✔️ How The Tank Museum turned history into viral content✔️ The biggest mistakes brands make on YouTube✔️ How to create content that builds long-term audience trust✔️ How The Tank Museum monetizes YouTube beyond ads✔️ Why the YouTube algorithm isn’t what you think it is

Welcome to the second episode of Dopamine Hits, where we dive deep into the digital transformation of the arts and cultural sector. In this episode, I sit down with arts marketing consultant and digital guru, Haydn Corrodus, to explore his inspiring journey from musician to leading social media strategist for cultural organisations.In this candid interview, Haydn shares:

• His unconventional career path and transition from music to marketing
• Insights into the challenges and opportunities of social media in the arts
• How cultural institutions can harness digital storytelling and brand partnerships
• Strategies for adapting to the rapidly evolving digital landscape
• Practical tips for curating content that resonates with both online and real-life audiences

Whether you’re a social media professional, a marketing strategist in the cultural sector, or simply curious about the intersection of arts and digital innovation, this conversation is packed with actionable insights and inspiring ideas to elevate your digital presence.If you enjoy this episode, please like, comment, and subscribe for more inspiring conversations

For our first-ever episode, I’m joined by Cat Anderson, Director of International Marketing at Sprout Social and host of the Social Creatures podcast.

We dive into the ever-evolving world of social media and the trends shaping 2025.

From brand authenticity to reflections on the evolution of the Social Creatures podcast, Cat brings her insights from working at one of the biggest social media management platforms.

Whether you’re deep in the trenches of digital marketing or just here for the chaos, this episode is packed with insights you won’t want to miss.

Listen now!