What does it take to turn a kickabout in the park with friends into a professional football club knocking on the door of the Football League?

We dive into one of the most extraordinary stories in British football with a true visionary, Marc White. From the 17th tier to the National League, Marc’s journey with Dorking Wanderers FC is a masterclass in ambition, grit, and the relentless pursuit of a dream.

In this episode of Don't Forget Your Tickets, host Carl-Erik Moberg sits down with the man who is simultaneously the founder, chairman, and manager of Dorking Wanderers. Marc shares the incredible tale of how a £50 buy-in from his mates evolved into a club with its own stadium, a die-hard community, and a trajectory that defies all footballing logic.

Marc isn’t just a football manager; he’s a phenomenon. Known for his brutal honesty and unfiltered passion, he has become a social media sensation, with the hit series Bunch of Amateurs garnering millions of views worldwide. His approach strips away the PR polish often found in modern sport, revealing the raw, human side of building a legacy from scratch.

We explore the unique culture he has instilled at Meadowbank, how he balances the business of football with the pressures of the dugout, and why 12 promotions in 23 years is just the beginning.

In this episode, we cover:

• From the Park to the Pros: How Marc founded the club in 1999 and navigated the lower echelons of the football pyramid to reach the National League South.
• The Power of Authenticity: Why Marc’s transparent, no-nonsense leadership style resonates with millions of fans globally.
• Building a Community Hub: The story behind regenerating Meadowbank Stadium and creating a commercial model that supports the club’s rapid growth.
• Viral Success: A look at Bunch of Amateurs and how digital storytelling propelled a non-league club onto the world stage.
• Chasing the Next Ace: Marc discusses his "one step at a time" philosophy and his ultimate ambition to lead Dorking into the Football League (League Two).

Whether you’re a football romantic, a business leader looking for inspiration, or just love a proper underdog story, this episode is proof that with enough passion and hard work, no dream is too big.

Tune in to hear from the most electrifying character in non-league football!

Guest: Marc White – Founder, Chairman & Manager, Dorking Wanderers FC
Host: Carl-Erik Moberg – Don't Forget Your Tickets

Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

What does it take to build a national sports league from the ground up? We dive into the world of sports innovation with a true pioneer, Paul Beirne. From launching the Toronto Raptors in the NBA to founding the Canadian Premier League, Paul’s journey is a masterclass in building sporting institutions.

In this episode of Don't Forget Your Tickets, host Clare Kenny sits down with Paul to uncover the story behind creating a professional football league in a country as vast as Canada. Recorded with Paul calling in from Toronto, this conversation offers unparalleled insight into league creation, transatlantic sports culture, and why the next big opportunities might lie outside the top tier.

Paul isn’t just an executive; he's a builder who has operated on both sides of the Atlantic, with key roles at Toronto FC and Brighton & Hove Albion. He offers a unique perspective on the contrasts between the product-driven North American sports model and the deeply ingrained cultural traditions of European football.

We explore the immense challenges of finding owners, venues, and media partners for a new league, the importance of grassroots community engagement, and how to develop a national football identity.

In this episode, we cover:

• League Creation: Paul shares the story of founding the Canadian Premier League, from the initial idea to navigating Canada's unique geography and infrastructure challenges to build a sustainable football ecosystem.
• Transatlantic Cultures and the Brighton Experience: A deep dive into the differences between North American sports as entertainment and European football as culture, brought to life through Paul’s tenure at Brighton & Hove Albion.
• Player Development: How the CPL was designed to solve Canada's player development gap and create a pathway for homegrown talent to turn professional.
• The Business of Sport: Insights into building a commercial strategy for a new sports property, securing media partners, and the realities of running a club in a lower-tier league.
• The Future of Sports Business: Paul discusses his new career acceleration platform, The Call Up, and shares his thoughts on the role of AI in making sports operations more efficient.
• Career Advice: Paul offers invaluable advice for anyone looking to build a career in the commercial side of sports, emphasising the importance of being relentlessly useful, curious, and a master of relationships.

Whether you're an aspiring sports executive, a football fan interested in the mechanics of league building, or a professional curious about the global sports landscape, this episode provides a blueprint for turning an ambitious vision into reality.

Tune in to hear from one of the most innovative minds in modern sports management!

Guest: Paul Beirne – Sports Executive and Founder of The Call Up
Host: Clare Kenny – Don't Forget Your Tickets

Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/

Are We Witnessing a Golden Era for the League of Ireland?

As the 2026 League of Ireland season kicks off, we’re back at the heart of the action to explore the culture, commerce, and intense passion driving Irish football forward.

In this episode of Don't Forget Your Tickets, host Clare Kenny continues the exploration of Irish football sparked in the previous conversation with James Callan, shifting the focus to the League of Ireland's present and future with Jimmy Dignam, Chief Operating Officer of Bohemian FC. Recorded live from the Aviva Stadium just hours before Bohs kicked off their 2026 campaign against Dublin rivals St. Patrick’s Athletic, this conversation captures the electric anticipation of a league on the rise.

Jimmy isn't just an administrator; he is a lifelong fan turned key operator in one of Ireland's most culturally significant clubs. From the terraces of Dalymount Park to the boardroom, Jimmy offers an insider’s perspective on how Bohemian FC has transformed from a local football team into a globally recognised brand with a distinct social conscience.

We explore the challenges of running a fan-owned club, the delicate balance between commercial growth and community values, and what the future holds for the League of Ireland as it enters a potential golden era.

In this episode, we cover:

• The Bohs Identity: Jimmy discusses how Bohemian FC carved out a unique space in world football, leveraging political engagement, creative merchandising, and community values to build a cult following far beyond Phibsborough.
• Operational Excellence: A look behind the curtain at what it takes to run a top-tier Irish club, managing limited resources while striving for professional standards off the pitch.
• The Aviva Factor: The significance of kicking off the season at the national stadium and what big-stage games mean for the commercial and cultural growth of domestic football.
• Fan Culture & Experience: How the matchday experience is evolving in Ireland, the resurgence of local support, and the importance of modernising facilities to keep momentum going.
• 2026 Season Outlook: Jimmy shares his thoughts on the season ahead, the intensity of the Dublin derbies, and the broader landscape of Irish football as it battles for attention against other codes.

Whether you’re a lifelong Bohs fan, a League of Ireland enthusiast, or a sports business professional interested in how culture drives commerce, this episode offers a front-row seat to the changing face of Irish football.

Tune in now to get ready for kick-off!

Guest: Jimmy Dignam – Chief Operating Officer at Bohemian FC
Host: Clare Kenny – Don't Forget Your Tickets

Don't Forget Your Tickets is powered by TicketCo, hosted by TicketCo’s CEO and founder, Carl-Erik Michalsen Moberg, and co-hosted by TicketCo's CCO Clare Kenny. The podcast was originally launched under the name TicketingPodcast.com. To learn more about TicketCo, please check out our web page ticketco.io or visit https://www.linkedin.com/company/ticketco/