Don't Cybertruck Your Digital Products
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Don't Cybertruck Your Digital Products
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ナレーター：
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著者：
I have strong feelings about the Cybertruck but we are relating it to digital products. The Cybertruck is the perfect example of ego-driven design. Building something you want instead of what your buyer needs is super common in the digital product space. It's often why they underperform.
In this episode we are talking about why digital product fail when you build them for your own vision instead of what your buyer needs.
You'll hear:
- Why ego-driven product design fails and what the Cybertruck has in common with digital products that don't sell
- Why format should follow function
- The digital product recall
- How to test before launch
- Building an anti-Cybertruck digital product using five questions to ask before you build or launch anything
Whether you love it or hate it, this vehicle was built for the creator's vision not the buyer. If you want to find out whether your product was designed for your buyer or for your own vision, first listen this episode, then book your Digital Product Infrastructure Audit. Link in show bio.
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