AI can help marketers move faster, but if it comes at the expense of authenticity and trust, it could do more harm than good.

In this episode of StrategyCast, Lori Jones sits down with John Golden, Chief Marketing and Strategy Officer at Coevera, to discuss why trust is becoming the most valuable competitive advantage in modern marketing. They explore how AI is changing the way brands communicate, why buyers are becoming more skeptical, and how marketers can use AI to increase efficiency without losing the human relationships that drive growth.

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==Let's Break It Down==

• 03:38 Starting a career in Sweden
• 01:47 John's journey through technology disruption and AI
• 04:36 Why marketers should lead AI transformation
• 08:16 Trust vs. efficiency, where brands get AI wrong
• 10:13 Why consumers remain skeptical of AI
• 14:05 Revenue networks and modern B2B buying
• 15:53 Personalizing marketing for buying committees
• 18:24 Why marketers should verify AI instead of blindly trusting it
• 20:20 Using AI without sacrificing authenticity
• 22:01 Authentic thought leadership in the AI era
• 25:09 Aligning internal culture with external brand trust
• 27:33 Consistency across every customer touchpoint
• 31:23 Why trust will define marketing in 2027
• 34:10 Smart people using smart AI is the real competitive advantage
  
  

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