What does it take to build a brand that lasts more than 60 years without losing its culture along the way?

In this episode of The People Playbook Podcast, Domenic Primucci sits down with Jason Taylor to talk about leadership, culture, franchise growth, and the people-first mindset that helped turn Pizza Nova into one of Canada’s most recognized restaurant brands.

Domenic shares why listening is one of the most important leadership skills, how strong core values create consistency across hundreds of employees and franchisees, and why scaling too fast can destroy the soul of a company. He also opens up about leadership lessons learned over decades in business, the importance of humility, and how trust is built through everyday actions.

This conversation is packed with practical insights for leaders, entrepreneurs, franchise operators, and anyone trying to build a high-performing culture that lasts.

In this episode:

• Why culture starts with frontline employees
• How Pizza Nova maintains consistency across locations
• The leadership lessons Domenic learned over decades in business
• Why listening matters more than talking
• How to scale without losing your company’s identity
• The role humility plays in strong leadership
• Building trust, alignment, and accountability across teams