Do You Even Need A Website? Here's What It's Costing You
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Do you even need a website, or is word of mouth enough? In this episode I answer that honestly, for teachers with no website, an outdated one, or one that has never quite earned its place. I talk about what most music teacher websites get wrong, why trying to appeal to everyone appeals to no one, and what changed when I stopped writing generic copy and started writing the truth about who I am and who I teach. I cover what families are looking for when they land on a website, the mistakes that turn ideal students away without you realising, why your pricing page is telling people something whether you mean it to or not, and the specific story of how I rewrote my own website, and what happened afterwards.
In this episode:
- Whether a music teacher really needs a website, or if word of mouth can be enough
- What families are looking for when they land on a music teacher’s website
- The common mistakes that make a website feel unprofessional or uninviting
- What your website should say about you and your studio
- Why your pricing page, or the lack of one, is telling families something
- The simple changes that make the biggest difference
- My own website rewrite story, and what changed when I told the truth
Resources mentioned:
Episode 7: How I Built A 50-Person Waiting List
How To Attract Your Ideal Piano Students
Access the show notes here: Episode 9 Show Notes