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"Everyone thought I was crazy for walking away. But for the first time in my life, I wasn't abandoning myself."

Oooh... powerful words!

Do you ever feel like you're abandoning yourself so you can just... survive?

Maybe you're barely surviving because you're not ABLE to truly be yourself. And if you could follow the path that is meant for you, it will help you break free.

That's what this week's episode is all about, where Karina Pontiles shares her R.I.S.E. method with us and how playing the rules and doing what we *think* we should be doing... is really holding us back.

We talk about:

• The hidden cost of doing what you’re “supposed to do”
• What Karina had to unlearn to actually feel free
• Why success without alignment will always feel empty
• Her R.I.S.E.™ Method and how to rewire subconscious patterns
• How to break out of survival mode and reclaim your truth

If you've been secretly craving a full-blown life and business reset, this episode may just give you permission to choose what's true to you... not what's expected of you from others.

🔗 Links & Resources:

👉 Learn more about Karina and her R.I.S.E.™ Method: www.karinapontiles.com
👉 Follow Karina on Instagram: @karinapontiles
👉 Connect with Rachael: rj-creative.com

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

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Sometimes, it's hard to know if fear is actually protecting you... or keeping you small.

In this episode, I sit down with Jenn T. Peterson, an Equus coach, Shamanic Reiki Master, and former award-winning marketer who uses horses with her clients to help mirror their truth in ways that most humans can't.

We talk about:

• How to decode false fear vs. real fear (and why you get stuck in the fake kind)
• What a horse can tell you about your marketing plan (yes, really)
• Why your body already knows what your brain is resisting
• What it means to run a soul-aligned business
• How Jen's method helps women shift from selling with pressure to selling with purpose

If you've ever felt like marketing is icky or selling doesn't feel good... this conversation will completely reframe how you think about visibility, confidence, and running a business that feels like you.

Click or tap here to book a free soul-aligned sales activation session with Jenn.

Or go to her website to learn more at www.jenntpeterson.com

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?

Send us a text

What happens when you go from CEO of an ed-tech company to a stay-at-home mom to launching a business that helps teachers leave the classroom? Lisa Harding joins Rachael to talk about her unexpected leap into entrepreneurship—and how she went from supporting teachers inside the system to empowering them to find freedom outside of it.

In this conversation, Lisa shares how she overcame the fear of judgment, the ethical questions she wrestled with, and why she felt morally obligated to help teachers transition out of the classroom with support, strategy, and a whole lot of heart.

We also dive into:

• What sparked Lisa’s career shift (hint: it wasn’t about being her own boss—at first)
  
  
• The imposter syndrome she faced, even after leading a company as CEO
  
  
• Why teachers make incredible employees and entrepreneurs
  
  
• The surprising power of supportive community during any big life transition
  
  
• Her advice for teachers who are scared to make the jump—or unsure if they even should
  
  

Whether you’re a burned-out teacher, a quiet entrepreneur, or someone wondering what else is out there—this one’s for you.

🔗 Resources Mentioned:

• Teacher Career Transition Academy
  
  
  
• Free Career Directory with 200+ career options for former teachers: Grab it here.
  
  
• Facebook Group for Career Transitioning Teachers: Check it out here
  
  
  

🧠 Connect with Lisa Harding:

• Instagram: @teachercareertransitionacademy
  
  
• Podcast: Beyond the Classroom
  
  
  

📬 Like this episode?
Make sure to subscribe, share with a teacher friend, and sign up for The Real Deal Digest—Rachael’s weekly love letter to brave entrepreneurs doing things their own way: Subscribe here.

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?

Send us a text

In this episode of Do What You Want, we explore life, death, and everything in between with certified death doula Jill McClennen, host of the Seeing Death Clearly podcast. We talk about:

• Why preparing for death doesn’t make it arrive sooner—and how that superstition can create chaos later on.
• Jill’s powerful “aha moment” that led her from bakery owner to death doula after caring for her grandmother.
• What it’s like to start a business in a niche most people avoid thinking about—and how she makes it approachable
• Her experience supporting a client through New Jersey’s Medical Aid in Dying law and why language matters.
• The unseen chaos families face when there’s no plan: healthcare proxies, passwords, and last wishes left unspoken.
• How facing death has changed the way Jill lives—more present, more grateful, and more intentional.
• The balance between following a soul-calling and making a sustainable living—and why choosing stability doesn’t mean failure.

You can learn more about Jill her business at www.endoflifeclarity.com

Listen to her podcast here: Seeing Death Clearly

Jill's YouTube: End of Life Clarity

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?

Send us a text

In this powerful episode of Do What You Want, I’m joined by Maria Gabriela Guevara, a former pharmacist turned Ayurvedic practitioner who helps women navigate perimenopause, burnout, and midlife transitions with compassion, clarity, and ancient wisdom.

We dive into what happens when your body starts sending signals you can’t ignore—and how those whispers (or full-on screams) can become your greatest guides in life and business.

Whether you’re a health coach, holistic practitioner, or simply an entrepreneur craving more alignment, this conversation will help you reframe burnout, rethink your relationship with aging, and trust the power of doing things differently.

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Maria's IG: @intuitive_ayurveda

Get Maria's Starter Kit at https://www.intuitiveayurveda.com/starterkit

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?

Send us a text

When Meg Kendall had a five-day-old baby and a job she dreaded, she knew something had to change.

Fast-forward to today: she's co-founder of a thriving climate tech agency, building her dream business while raising a family—and challenging the way we talk about sustainability.

In this episode, we talk about finding your niche, navigating imposter syndrome, and how one "random" coffee chat changed the trajectory of Meg's business 6 months later.

Plus: what greenwashing really is, and why some companies are now afraid to talk about their climate wins. A must-listen for entrepreneurs, creatives, and anyone who wants to build a business that actually feels good.

Connect with Meg on LinkedIn: https://www.linkedin.com/in/megkendall/

The Climate Hub website: https://theclimatehub.co/

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?

Send us a text

What do you do when you've been fired from over half your jobs—and you're tired of pretending to be someone you’re not?

You reinvent yourself. Again. And again. And again! Until it clicks.

In this episode of the Do What You Want podcast, I sit down with Kat Fleming, a multi-hyphenate entrepreneur whose journey from retail jobs and Hollywood screenwriting to healing, wellness, and coaching is nothing short of inspiring. Kat shares how her marathon injury became a turning point for her physical and emotional healing—and how she’s now helping other wellness practitioners set better boundaries, avoid burnout, and build sustainable, soul-aligned businesses.

Whether you’re a creative, coach, healer, or just someone who’s done with the “shoulds,” this episode is a powerful reminder that your path doesn’t have to make sense to anyone but you.

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Kat’s website: katfleming.com

Follow Kat on Instagram: @kat_fleming_wellness

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?

Send us a text

Rachael follows up with Amanda from Episode #7, where they discuss how her labor and birth went from the surrogacy pregnancy, how she's feeling now, and her family's rad plans for the next year.

Rachael and Amanda also bond over best copywriting practices and their shared experience of career switching from school teacher to copywriter.

In this episode, you'll learn about:

• Little ways to spread more joy
• How non-profit organizations can strategize and write better copy to raise more money
• From teacher to business owner: Amanda's entrepreneurial journey
• A ChatGPT prompt you've probably never heard of but will help you understand your clients better
• The 7 words to avoid if you don't want to sound like ChatGPT
• Rachael & Amanda's personal beefs with LinkedIn (22:02)
• How to manage your time with the power of "Theme Days" (28:00)
• Amanda's birth update & how she's doing emotionally (33:00)
• Answers to post-surrogacy questions you wouldn't think to ask (36:00)
• Building an entire village in western Kenya with rural medicine in mind (43:00)
• Why Amanda is moving her family of 5 to Suriname to help her sister and BIL repeat the rural medicine model
• Being comfortable with being uncomfortable (50:00)

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Amanda's Website, Lemon Zest Copywriting: https://lemonzestcopywriting.com/

We Meet Wednesdays online networking group: https://wemeetwednesdays.thrivecart.com/wemeet-vip1/

(In the referral box, let them know who sent you: Rachael Johnson)

Thanks so much for listening! Don't forget to subscribe so you don't miss an episode. Episodes now drop on the second Wednesday of each month, with some bonus episodes dripped in between.

Please, please please leave a review if you enjoy this podcast!

Stay connected with your host, Rachael, on the 'Gram: @rachaelwritingcopy

Subscribe to Rachael's weekly newsletter: The Real Deal Digest

Is your DIY copy not converting like you want it to? Take this quiz and get some answers on how to fix it: What's Your Copywriting Blindspot?