『Do This, NOT That: Marketing Tips with Jay Schwedelson』のカバーアート

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson

著者： GURU Media Hub
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!© 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • SPECIAL GUEST!! Sprout Social's Hailey McDonald 📉 Death by Dashboard Is Quietly Killing Your Strategy | Ep. 539

    SPECIAL GUEST!! Sprout Social's Hailey McDonald 📉 Death by Dashboard Is Quietly Killing Your Strategy | Ep. 539
    2026/07/16

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Connect with Hailey McDonald on LinkedIn to jam on social or anything marketing. Grab Sprout Social's new Social Intelligence Report. And for fun, follow her cat's golf-themed account, Cats Gone Golfing, on Instagram.

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    Everyone's drowning in dashboards yet trusting the numbers less than ever, which is a strange place for marketing to end up. Hailey McDonald, VP of Revenue Marketing at Sprout Social, makes the case to Jay Schwedelson that social is the last corner of the internet where real people still say what they actually think, which is exactly why flooding it with AI slop quietly wrecks the trust you're trying to build. Stick around for the "Customer Zero" idea, a smart take on whether job interviews should ask about your following, and yes, a cat with a golf Instagram.

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    Best Moments:

    (02:45) Death by dashboard, more information than we've ever had and less faith in any of it

    (04:23) Why social may be the last authentic, unprompted signal left online

    (05:01) Where the AI volume play stops working and starts eroding trust

    (10:55) "Customer Zero" and why employee advocacy starts with culture, not a Slack post

    (13:17) Should a job interview really ask about your personal social following now

    (18:00) Social intelligence in the wild, catching churn risk before it hits the P&L
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    23 分
  • What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538

    What’s Up THIS WEEK?! GOOGLE Social Post Tracking? WEBINARS are a Bad Word? 🎥🎬 Odyssey is 3 HOURS😬| Ep. 538
    2026/07/14

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Big shoutout to our sponsor, Knak!

    Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.

    Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

    See how it all works, get started at knak.com/demo

    ㅤ

    Calling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.

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    Best Moments:

    (00:16) Google Search Console can now report on individual social posts, and almost nobody noticed

    (02:02) The exact Gemini prompt to get your social posts surfacing in Google search results

    (02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages

    (03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers

    (04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard

    (06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance
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    10 分
  • SPECIAL SERIES ==> 🕵️ The Clicks You're Not Tracking Are Costing You <== | BATHROOM Break #116 COLLAB: The Marketing Millennials + Do This, Not That

    SPECIAL SERIES ==> 🕵️ The Clicks You're Not Tracking Are Costing You <== | BATHROOM Break #116 COLLAB: The Marketing Millennials + Do This, Not That
    2026/07/13

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    You would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.

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    Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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    Best Moments:

    (02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers

    (03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ

    (03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about

    (04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers

    (04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens

    (05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability
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    10 分
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