If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful.

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Connect with Jessica on LinkedIn or visit her website at Jessica.Best

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Best Moments:

(02:00) Why getting mad at your current situation is the best fuel for starting a business

(04:23) The terrifying reality of keeping your sales pipeline full when you work for yourself

(06:30) Jessica argues that resending emails to non-openers is actually a bad strategy

(08:00) Jay reveals his aggressive subject line trick for getting people to open the second time

(10:00) Why testing every single email you send is a terrible idea that drives you crazy

(14:00) The myth of the perfect day and time to send an email campaign

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

We are seeing a massive shift in urgency with big brands launching campaigns months earlier than usual. Jay Schwedelson explains why "preseason marketing" is surging and shares a clever "first 100" registration tactic that leverages FOMO to drive immediate action. You also get the lowdown on a new Reddit ad unit that drives leads for cheap and a heated debate about which pizza chain actually tastes like pizza.

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Best Moments:

(00:36) Why preseason marketing is becoming the dominant trend for 2026

(01:40) How major brands like Salesforce are selling events a year in advance

(02:52) The specific "first 100" phrasing that increases webinar signups by 20%

(04:09) Using the concept of control to get people to register early

(05:15) Reddit's new Reminder Ads that let you test traffic for cheap

(05:56) Pizza Hut closing 250 stores and the debate over chain pizza quality

(07:58) Why the new reality show about neighbor feuds is peak television

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Most marketing podcasts don't start with a debate about the structural integrity of nachos, but this isn't most podcasts. Jay Schwedelson and Daniel Murray team up for a "Bathroom Break" session that pivots from Super Bowl snacks to the specific AI tools actually worth using right now. They skip the doom-and-gloom headlines to share exactly what software is saving them hours on writing, slide decks, and video editing.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:39) Daniel shares his specific layering technique for making the perfect plate of nachos

(02:25) Why the Anthropic Super Bowl commercial perfectly captured the current nerd rivalry

(03:30) Claude is beating ChatGPT and Gemini for creative writing tasks

(04:05) The tool Jay uses to generate full slide presentations in seconds

(05:12) Descript remains the top choice for editing video and audio through text

(06:00) How to build a functional app in 15 minutes without writing a single line of code

(11:13) A healthier hack for the classic onion soup dip recipe

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206