Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Two platform updates dropped this week that quietly change the math for B2B marketers, and Jay Schwedelson and Daniel Murray get into both before the AC kicks in. LinkedIn finally killed the worst part of running event ads, Instagram just made it painfully obvious which videos people skip, and there's a tight window to ride the algorithm before the rest of the crowd catches on.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:39) LinkedIn just killed the event page workaround that's been wasting marketers' time for years

(03:31) Why off-platform event ads should bring webinar registration costs down fast

(03:49) Instagram pushed share rate and skip rate front and center this week

(04:31) The first two seconds are the headline of your video, and skip rate will rat you out

(05:47) Platforms quietly amplify whoever jumps on their new features first

(06:28) Get in early on the events feature before CPMs climb with the crowd

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Follow the Marketing Millennials podcast and tune into the weekly Bathroom Break series. Connect with Daniel on LinkedIn to tell him what marketing topics you want covered next.

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Partner with Jay! https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Five hundred episodes in, and the celebration is reading hate mail. Jay Schwedelson cracks open a year's worth of nasty unsubscribes, brutal reviews, and one dagger that reads "no one would miss this if you stopped." Somewhere between the salmon complaints and the "man card" insult, there's an actual point about why turning some people off is the cost of being worth listening to.

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Best Moments:

(00:38) Why the early hour-long interviews almost killed the show before it started

(02:04) The exact reply that goes back to every mean unsubscribe

(03:03) Pushing back on the AI environmental damage hate mail

(04:45) The weekly salmon dinner finally gets explained

(05:56) The "man card" insult that earned a permanent place in the hall of fame

(09:07) The case for doing one small thing every single week so you never stop learning

Partner with Jay! https://www.jayschwedelson.com/contact

ㅤ

Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Big shoutout to our sponsor, Knak!

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Marketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry, Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved companies in email.

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Best Moments:

(02:00) The teenage Buffy fansite obsession that accidentally became a career

(04:30) Why being afraid of AI is the worst possible move for a marketer

(06:15) The real reason no one ever loves their marketing automation platform

(08:00) The shiny-feature magpie effect that wrecks most RFP processes

(10:45) Why marketers keep paying for features they have no idea they have

(13:00) The case for ditching opens and clicks as scoring signals

(20:30) A surprisingly strong soft spot for the Saw movies