Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury
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Djokovic Makes Popcorn, Recess Raises $30M & Stesh Founders on Taking Pistachio Butter Luxury
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In Episode 7 of Unpackaged Goods, we cover the biggest moves in CPG this week, including Recess's $30M Series B as they expand beyond CBD, Fruitist's $150M raise at $400M revenue, and Target's aggressive push into wellness shots.
Then, we sit down with the founders of Stesh to discuss how they're revolutionizing the nut butter category with premium California pistachio butter.
We explore:
- Building a luxury brand in a commodity category
- The challenges of pistachio sourcing and production
- Converting consumers at premium price points
- Their vision for expanding beyond traditional nut butters
Plus: A critical segment on the SNAP benefits crisis affecting 42 million Americans. As the government shutdown threatens food assistance, we discuss how CPG brands can help make their products accessible to everyone - because premium doesn't have to mean exclusive.
Other stories this week:
- Novak Djokovic joins Cob as co-founder (sorghum popcorn)
- Chomps opens second manufacturing facility
- Man Cereal launches with creatine-infused breakfast
- Magic Mind, Supergut, and more score major distribution wins
Listen on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
#CPG #Entrepreneurship #FoodJustice #UnpackagedGoods #ConsumerGoods