Disrupting B2B Sales: Glencoco's Marketplace with Ritvij Gautam
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Disrupting B2B Sales: Glencoco's Marketplace with Ritvij Gautam
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概要
In this episode of Data Planet, host Emma Davis welcomes Ritvij Gautam, Head of Growth and Product Marketing at Glencoco, a company that has cleverly positioned itself as the 'Uber for B2B sales.' The conversation kicks off with a light-hearted discussion about the company's name, a nod to the cult classic film Mean Girls, before diving into the core of Glencoco's business model. Ritvij explains how Glencoco operates as a marketplace for sales development representatives (SDRs), addressing the challenges companies face in building effective in-house sales teams. He highlights the high turnover rates of SDRs and the inefficiencies of traditional hiring methods, positioning Glen Coco as a solution that allows businesses to pay for qualified meetings rather than full-time salaries.
Glencoco website: https://www.glencoco.com/