Ep | 263 A burger chain swapped in grass-fed beef, real butter, and even hired a "chief MAHA officer" — but is there a catch?
This week on Discover Ag, Natalie and Tara unpack Steak 'n Shake's full MAHA takeover (including what they're not telling us), America's big plan to bring back cotton, and what it means for American consumers. Plus, two viral reels that are blowing up everyone's feed right now.

What We Discovered This Week 🤠

🪩 America's big plan to bring back cotton
🪩 Why a viral beef reel is breaking the internet
🪩 A cowgirl's viral invitation to stay on her ranch
🪩 Steak 'n Shake's new menu

CHAPTERS:

(00:00) Intro
(00:33) The Great American Cotton Plan
(16:48) The "One Cow" Beef Reel + Our Butchery Tour
(31:50) Disco Debrief: Texas Joins the Beef Antitrust Case
(33:41) A Cowgirl's Viral Ranch Invite
(47:32) Steak 'n Shake's MAHA Takeover

🪩 WELCOME TO DISCOVER AG

A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist.

📲 CONNECT WITH US ONLINE

• Website: https://discoverag.com/
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• Instagram: https://instagram.com/discoveragpodcast/

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Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

In episode 5 of Discover Ag: On The Road, we head offshore to discover RED SNAPPER with Captain Steve.

In this episode, we step onboard to follow the full process, from heading out offshore to seeing how fishermen locate, catch, sort, and bring in red snapper during the season. After our time out on the water, we also visit Local Foods to see what happens next once the fish are brought back to shore. As a Florida-based seafood and specialty distributor, Local Foods works with fresh seafood coming in daily and helps connect that catch to restaurants and consumers across the region.

From unloading and sorting to processing and preparing the fish, this part of the industry plays a major role in getting seafood from the boat to the plate. It's a side of the seafood supply chain most people never get to see, but one that keeps the entire system moving.

What you'll discover:

• How red snapper are commercially harvested

• What a real day offshore looks like

• How fishermen work the lines and manage the catch

• What happens after the fish make it back to shore

• How seafood is processed and distributed to restaurants and consumers

Special thanks to Turtle Box for Sponsoring This Episode. You can Shop Our Favorite (and best) Outdoor Water Proof Speaker here. https://turtleboxaudio.com