What causes some campaigns to explode overnight while others fizzle? In 2025, the answer is less about magic and more about mindsets—and data. Here’s how the SURGE framework cracks the code for viral content:

Social Currency
People share content that enhances their social image. This year, “insider” perks, digital badges, and exclusive knowledge sent engagement rates soaring.

Unexpectedness
Pattern-breaking hooks, twist endings, or playful stunts grab attention. From Dream11’s celebrity mashups to the “Barbenheimer” meme frenzy, surprise remains a staple.

Relevance
The most viral content speaks to what's happening now. AI-driven trend spotting enables brands to “surf the wave” of digital conversations in real time.

Group Identity
We share to signal tribe membership and foster connection. User-generated content, like GoPro’s global challenge, forges powerful communities.

Emotion
Content that fuels excitement, awe, or laughter gets shared. Positive stories generally outperform negative, but high-energy emotions of any kind contribute to virality.

Ready to Engineer Viral?
Use SURGE for your next campaign—pick one trigger, build around it, and watch what happens. The future of content is engineered, not accidental.

Dive into the future of marketing in this thought-provoking episode. Discover how AI is revolutionizing Customer Journey Orchestration (CJO) — transforming linear funnels into dynamic, personalized loops that foster lasting customer relationships.

We’ll unpack insights from two standout sources:

• “AI in Marketing 2025: A Masterclass in Customer Journey Orchestration” – A YouTube masterclass that showcases how AI enables marketers to build enduring engagement by analyzing behaviors and orchestrating every touchpoint with precision. YouTube

• “Beyond the Click: Mastering Customer Journey Orchestration with AI” – Hosted by digital marketing leader Rohit Shetty (August 6, 2025), this podcast post breaks down how AI transforms each stage of the customer journey—awareness, evaluation, purchase, and loyalty—through real-time personalization and predictive automation. Rohit Shetty

Tune in and explore:

• What is Customer Journey Orchestration—and why is the traditional marketing funnel obsolete?

• How AI empowers hyper-personalization at scale: from cart abandonment recovery and chatbots to churn prediction and champion identification.

• Essential tools in the AI-CJO toolkit: Braze, Insider, Salesforce Marketing Cloud, and Pega—designed to adapt, orchestrate, and elevate the customer experience. Rohit Shetty

Whether you're building loyalty, streamlining conversions, or aiming for scalable, intelligent marketing, this episode provides the roadmap. Moving beyond the click, it's time to craft customer experiences that resonate—and last.

#DigitalMarkketingbyRohitShetty

The era of the third-party cookie is over. So, what's next for marketers? The answer is Zero-Party Data. In this video, we break down what it is, why it's more powerful than first or third-party data, and give you a practical playbook for collecting it ethically.

You'll learn how to use quizzes, interactive tools, preference centers, and even games to have your customers willingly tell you what they want. We'll show you how to turn that data into hyper-personalized experiences that build lasting trust and drive real results.

What's your most creative idea for collecting zero-party data? Share it in the comments below!

#ZeroPartyData #DigitalMarketing #CookielessFuture #MarketingStrategy #DataPrivacy #DigitalMarketingbyRohitShetty