Welcome to Search With Sean: Weekly Digital Marketing News, your go-to roundup of the biggest stories shaping SEO, AI, search, digital PR, paid media, and digital strategy.

Co-Hosts:

Amanda Walls – https://www.linkedin.com/in/amandajwalls/

Stanislav Farkas – https://www.linkedin.com/in/stanislav-farkas-fastraveller/

In this week’s episode, we explore a mix of updates and discussions, including the rise of AI tools, Google's updates, and emerging trends.

Top Stories 📰

This week, we discuss Google's latest rollout of AI-powered features in Search Console, making reporting and data analysis more efficient with natural language queries. We also look into the debate on ads in AI tools, with Perplexity pulling sponsored placements, and the ongoing challenges of monetising AI search effectively. The episode also touches on how AI agents, like Claude Bots, are changing user experiences, raising concerns about their increasing autonomy.

Top Videos 🎥

We highlight a key video tutorial on keyword research for Google and AI SEO, focusing on how to target user intent and avoid AI traps that could lower CTR. Additionally, a spotlight on SEM Rush’s social media videos showcases their creative approach, while we also explore a fascinating video where AI agents like Claude Bots interact with Meta glasses to see, hear, and order products, demonstrating the future of personal assistants.

Top Social Posts 📲

We break down Francesco Cifardi's post about Google Ads keyword reactivation glitches, the increasing importance of fail-safe systems for PPC, and the potential risks in automated ad systems. Plus, we delve into Airbnb’s latest earnings call, where they revealed that traffic from AI search tools like chatbots is converting better than traditional Google traffic, sparking a discussion on the future of AI-driven platforms in the travel industry.