Welcome to Search With Sean: Weekly Digital Marketing News – your go-to roundup of the latest trends in SEO, AI, digital marketing, and content strategy.

Co-Hosts:

Vince Niro – https://www.linkedin.com/in/vinnero/

Laura Iancu – https://www.linkedin.com/in/laura-iancu-seo/

In this week’s episode, we cover the latest developments in digital marketing, from Google's name change to their data tools, to the evolving AI landscape.

First, we delve into Google's transition from Looker Studio to Data Studio, breaking down the confusion surrounding this shift and exploring its potential impact on the future.

We also look into Kevin Indig's SEM Rush clickstream analysis, examining how ChatGPT prompts often don’t align with traditional keywords and what this means for tracking SEO performance. We discuss the growing divide between keyword tracking and prompt tracking, and the need to adapt strategies in the age of AI-driven search.

Additionally, we explore the latest stories on AI and misinformation, including the first known case of AI agent harassment. This episode highlights the risks posed by autonomous AI tools and the challenges they present to individuals and industries, particularly around data misuse and the spread of misinformation.

We also touch on Snapchat’s job cuts, the challenges of SEO migrations, and share key insights from top digital marketing videos and social media posts.

Tune in for all this and much more in this packed episode!