Jason Friedman is an entrepreneur, speaker, and customer experience expert with a passion for helping businesses craft unforgettable experiences. With a background in both theater and business, Jason blends creativity with strategy to drive growth through storytelling, design, and smart customer journeys. As the founder of several successful companies, he brings a wealth of insights on branding, leadership, and scaling impact.

The future of marketing isn’t about pumping out more content—it’s about building trust and fostering intent.

In my latest podcast, I sat down with Ethan Monkhouse, founder of Naviro, to explore how AI is reshaping social media, brand growth, and audience engagement. Here are some key takeaways:

🔹 From Attention to Intent – Modern funnels aren’t about chasing views; they’re about nurturing long-term trust and inspiring action.
🔹 Vertical AI > Generic AI – Tools like Naviro don’t just know “everything,” they know you - your brand voice, audience, and goals.
🔹 AI as a Superpower – Marketers who automate repetitive tasks unlock more time for strategy, creativity, and deep audience connection.
🔹 The Rise of the Prompt Marketer – Writing powerful prompts will soon be as critical as writing ad copy.

The big shift? AI won’t replace marketers—it will amplify them. Those who embrace it will shape the future of audience growth.

🎧 Catch the full episode for insights into how to thrive in this AI-augmented era.

In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

• The biggest mistakes marketers make in attribution

• How to create a measurement strategy that drives ROI

• The "Five Forces" framework for decoding your customer journey

• Why relying on ad platform data is risky

• How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

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