The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the way through to after the purchase.

We can work to optimise for this journey, giving people what they are looking for and helping people figure out if this is the right fit for them. How your business shows up for the customer on the journey dictates that experience, and where that journey ends. A great journey means they’re more likely to continue going through the process. By optimising this journey as much as you can, you can expect your conversion rate, revenue, and advocacy to rise.

Your marketing roadmap is how you will get from where you are now, to where you want your marketing, and that customer journey, to be.

Link to the funnel breakdown: www.honeypotdigital.com/deep-dive/are-you-missing-a-step-in-your-marketing-funnel

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

In this episode I dive further into one of the things that impacts our revenue so much: pricing.

I delve further into using marketing to better understand the reaction to your price, increase the perceived value, and how you can run promotions and better position your pricing to a potential client or customer.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue is masquerading as a marketing problem, how to find the root cause, and how to troubleshoot realistic solutions. Plus, I talk about what to expect from your marketing analytics while you work on fixing the real issue.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me:https://www.honeypotdigital.com/work-with-me

Podcast:https://www.honeypotdigital.com/podcast

More content:https://www.honeypotdigital.com/blog

Instagram:https://www.instagram.com/honeypotdigital

Pinterest:https://www.pinterest.nz/honeypotdigital/_created

LinkedIn:https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered:https://www.honeypotdigital.com/podcast-application

It's been a while, so I wanted to check in and share about what's been going on and how I'm making things easier on myself after burnout before we leap back into the content I have planned for the rest of 2025.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap. On the Digital Hive Podcast, blog and email list, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us onhello@honeypotdigital.com

Rachelle Siebke is a money coach, working with life coaches who want to be smart with their money. She’s on a mission to create, build up and support 1,000 well-resourced women. Women who have the time, energy, money and decision-making skills to live, love, and leave any situation without restriction.

In the episode we chat about how to make decisions about the resources we have, how our feelings can change how we make those moves and defining what we want to do for ourselves, rather than making decisions on what others have told us.

Find Rachelle:

The Fun Money Guide: https://www.rachellesiebke.com/money-guide-optin

Instagram: https://www.instagram.com/rachellesiebke.moneycoach/

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Lea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations. Lea guides individual clients in her signature coaching work “The Integration Experience” and tailors impactful stress reduction & wellness programs for corporate teams. As a co-host of the From Your Center podcast, she shares resources, tools, and inspiration weekly. This is one of those episodes where we talk about marketing more indirectly, but because the nervous system has such an impact on our whole body, how we feel and on our life, it impacts how we show up in our marketing. Lea and I talk about how our nervous system operates when it’s out of sync what we can do about it both in the small moments and the short term and how those efforts compound to helping us find that regulation. In business, and in some parts of marketing, we talk about consistency, but that doesn’t mean that every day is the same, or that we do things equally. We can ride the wave and show up somewhat consistently, and regularly, and those efforts compound over time. Find Lea online: https://www.instagram.com/lea.durante.np/ https://www.linkedin.com/in/lea-durante-np/ Take Lea’s quiz: https://www.leadurante.com/quiz Resources mentioned: https://www.amazon.com/Before-You-Know-Unconscious-Reasons/dp/1501101218 Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach. Find me online: Work with me: https://www.honeypotdigital.com/work-with-me Podcast: https://www.honeypotdigital.com/podcast More content: https://www.honeypotdigital.com/blog Instagram: https://www.instagram.com/honeypotdigital Pinterest: https://www.pinterest.nz/honeypotdigital/_created LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172 TikTok: https://www.tiktok.com/@honeypotdigital If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column.

Profit often improves by focusing on the four main ways to grow a business. Those are increasing the efficiency of your processes, increasing their customers’ average spend, increasing the number of times they buy from you and by increasing the number of customers (of the type you want).

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 97+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

I wanted to chat to Emily about how business owners can both get more curious in creating their own content, but also think about their audience’s curiosity too.

So many business owners I work with speak about hitting a wall when it comes to creating content, and it takes a lot of time for them to figure out what works for them, either finding their writing or speaking style, finding a format, or having to figure out the tech issues. It intrigues me how curiosity can help them figure that out sooner, or at least to simplify taking that first step.

Find Emily online:

https://emilyaborn.com

www.instagram.com/emilyaborn

www.linkedin.com/in/emilyaborn

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma works with small businesses to create their unique marketing roadmap to sustainably grow their reach across their websites, email, search, social, ads or online communities. On the Digital Hive Podcast, YouTube videos, blog and email, Emma shares marketing mindset shifts and tactics to help you find your best marketing approach.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on hello@honeypotdigital.com