What Actually Gets You Found on Google (And Why Most Salons Miss It)

Think your salon will magically show up on Google just because you have a website?

Think again.

In this episode of Diary of the Search Queen, I break down the 3 most overlooked ways to get found on Google—and why most salons are leaving visibility (and money) on the table by skipping these steps.

If you’ve ever wondered why your competitors are ranking while you’re still invisible, this one’s for you.

In this episode, I share:

The power of your Google Business Profile—and why most salons are using it wrong

What relevance, distance, and prominence actually mean for local rankings

How to link your Google Ads to your Business Profile for double visibility

The difference between Google Ads (rent) vs SEO (mortgage)

Why we refuse to run Google Ads on unoptimised websites—and what we fix first

The “Ferrari website” analogy you’ll never forget (and why your engine matters)

Plus, I share real-world cost comparisons between Meta and Google Ads—so you can stop wasting money and start showing up where your dream clients are already searching.

Want more?

Book a free Google strategy session: [Link in show notes]

Download the Google Ads + SEO checklist: Download here

Follow me on Instagram: @sonjathesearchqueen

Learn more: sonjathesearchqueen.com

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Tag me @sonjathesearchqueen
and share what landed.
And don’t forget to hit subscribe and leave a 5-star review if this helped shift your strategy.

Because visibility isn’t luck—it’s a system you can build. 🔍✨

Tired of dancing on Reels, posting every day, and still staring at empty salon chairs?

In this episode of Diary of the Search Queen, I’m breaking down the real reason so many salon owners are stuck in the scroll-and-hope cycle—and why relying solely on social media is burning you out without booking you out.

If you’ve ever wondered whether to keep investing your time into Instagram or shift your strategy to Google, this is the episode you’ve been waiting for.

In this episode, I share:

Why social media is interruption-based (and what that means for your marketing)

The difference between “scroll mode” and “search mode” – and why Google wins

Why your ideal clients are already looking for you (but can’t find you)

The 3 types of Google Ads that actually convert

The role SEO plays in building long-term, sustainable visibility

Real client examples of how we turned bookings around (without discounting)

Why having juniors post on social media isn't a strategy—filling their books is

Whether you’re:
✓ posting every day with nothing to show for it
✓ stuck discounting to fill chairs
✓ ready to grow but burnt out from DIY marketing...

This episode will help you step into a smarter, simpler strategy that works.

Want more?

Book a free strategy session: [Link in show notes]

Download the Google Ads + SEO checklist: Get it here

Follow me on Instagram: @sonjathesearchqueen

Learn more: sonjathesearchqueen.com

Loved this episode?
Tag me on Instagram @sonjathesearchqueen
and share your biggest takeaway.

🎙️ Episode 27: The UNFILTERED Truth About Purpose, Healing & Becoming Magnetic as a Leader

What if your anxiety, your fear, and even your burnout weren’t signs to stop—but signs to come home to yourself?

In this raw and expansive episode, I sit down with purpose-led business coach Emma Campbell, and we go deep. Emma shares her personal journey from high-achieving corporate burnout to a soulful business coach who now helps leaders step into their truth, build purpose-fuelled businesses, and lead teams that actually feel good to run.

This is one of those conversations that will sit in your heart long after it ends. It’s for the women who feel like they’re doing it all, but still feel like something’s missing.

We Talk About:

Anxiety, burnout, and the body’s warning signs

Emma’s breaking point (and the power of following the “breadcrumbs”)

The science + soul connection that opened her spiritual awakening

Healing modalities like meditation, neurofeedback and energy work

Why most women struggle to own their truth and speak it out loud

The real reason we people-please (and how to stop)

Releasing the “shoulds” and leading with intuition

How she juggles motherhood, leadership, and staying connected to her mission

About Emma:
Emma Campbell is a purpose-led business coach with 15+ years in psychology, leadership and culture. She helps visionary founders scale with alignment by moving from operator to CEO—and building a self-led team that reflects their vision. She brings a deep mix of strategy, spirituality, and soul into everything she does.

Connect with Emma:

Instagram: @_emma.campbell

Website: emmaccampbell.com

Want more?

Follow Sonja on Instagram: @sonjathesearchqueen

Explore Google Ads & SEO support: sonjathesearchqueen.com

Loved this episode?
Tag us @sonjathesearchqueen
and @_emma.campbell
with your biggest takeaway.

And remember—your truth isn’t too much. It’s your power. 💛