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Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

著者: Maggie Perotin
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.

Here, you turn your business into a client-attracting gem and become a high-performing CEO.

About the Host:

Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.

With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.

This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."

"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."

Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.

Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.



To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

© 2025 Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • MM 210 - Summer Guilt is Real - How to Stop Choosing Between Business and Family
    2025/07/14

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    Feeling torn between growing your business and being present for your family this summer? You're not alone. In this quick bonus episode, Maggie tackles the "summer guilt" that plagues so many women entrepreneurs and shares the mindset shift that changes everything.


    What You'll Learn:

    ✅ Why "summer guilt" isn't really about time - it's about the story you're telling yourself
    ✅ The mental trap keeping you stuck between "good mom" and "successful CEO"
    ✅ The 3-step action plan to create intentional summer boundaries


    Key Takeaway:

    "You don't have to choose between being a present mom and a successful CEO. You just need to be intentional about both."


    Your Action Step:

    What's one summer boundary you're going to set this week? Block it in your calendar right now - treat it like a non-negotiable client appointment.


    Ready to Stop the Summer Struggle?
    If you're tired of feeling guilty about working in summer OR stressed about taking time off, let's create a plan that works for your business and your family. Book your complimentary strategy call at https://www.stairwaytoleadership.com/

    Perfect for: Women entrepreneurs struggling with summer work-life balance

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    5 分
  • EP 209 - Breaking Through: How to Do the Uncomfortable Things That Grow Your Business
    2025/07/11

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    Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.

    Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.


    What You'll Learn:

    • Why your brain is wired to resist business growth (it's not your fault!)
    • The 3 core functions of your brain that create resistance to change
    • Real-world examples of resistance in action - from workout routines to staff realignment
    • 5 practical tools to overcome resistance and take action on important decisions
    • How to plan and implement systems that make difficult changes easier
    • Why courage is the antidote to fear in business growth


    Key Takeaways:

    Resistance is normal - Your brain is designed to conserve energy and avoid the unknown
    Have a strong why - Connect your actions to your bigger vision and long-term goals
    Know the cost of not changing - What will staying the same cost you?
    Accept the discomfort - Fighting the resistance only creates more resistance
    Build self-belief - You can learn anything and figure out any problem
    Make it easier - Create systems and support to ensure consistency


    Featured Examples:

    • Personal Story: Maggie's journey building a consistent workout routine despite resistance
    • Client Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growth


    Quote to Remember:

    "Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go".

    "We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."


    Ready to Break Through Your Own Resistance?

    If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/

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    21 分
  • MM 209 - A Key Skill Every Entrepreneur Needs (But No One Talks About)
    2025/07/07

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    In today's Maggie's Moment, Maggie dives into the critical but overlooked skill of expanding your emotional capacity—the key to navigating uncertainty, avoiding self-sabotage, and achieving 10X growth.

    Backed by neuroscience and 2023 studies, she reveals why traditional "hustle" fails and how to rewire your brain to thrive in the unknown.


    Key Takeaways:

    1️⃣ Why Emotional Capacity Matters

    • The brain’s amygdala treats uncertainty as a threat, triggering fight/flight/freeze.
    • Entrepreneurs with high emotional capacity are 3x more likely to hit big goals (2023 Entrepreneurial Psychology study).

    2️⃣ The “Pivot Protocol”

    • Reframe failure as data (not identity) to recover 42% faster.

    3️⃣ How to Train It

    • Recognise and name the fear (e.g., “I’m scared I’ll look stupid”) to disarm its power.
    • Use the Dream-Plan-Do method to act before you feel “ready.”


    Featured in This Episode:
    🔹 Study: "Cognitive Flexibility in Entrepreneurs" (2023) – How emotional agility predicts long-term success.


    Join the 10X Expansion Retreat
    Ready to stretch your emotional capacity and lead from calm confidence?
    🌿 July 25th at Rising Spirit Retreat Centre (near Toronto). Register via the link below. If you have questions, please reach out to Maggie at maggie@stairwaytoleadership.com

    https://www.eventbrite.ca/e/10x-expansion-retreat-for-female-entrepreneurs-registration-1424847099029?aff=oddtdtcreator

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    4 分

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