『Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset』のカバーアート

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

著者： Maggie Perotin
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.

Here, you turn your business into a client-attracting gem and become a high-performing CEO.

About the Host:

Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.

With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.

This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures."

"(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."

Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.

Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back.



To learn more, head to www.stairwaytoleadership.com
To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

© 2026 Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 経済学 自己啓発
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  • Marketing Channels for Small Business that Convert in 2026 - MM 236

    Marketing Channels for Small Business that Convert in 2026 - MM 236
    2026/01/12

    Ever wonder which channel is “best” in 2026 — Instagram, TikTok, LinkedIn, email, networking, or cold outreach?

    In this quick bonus episode, Maggie shares the truth: there’s no magic platform. Any channel can convert when you choose it based on your ideal client and back it with the right positioning + messaging.

    You’ll learn how to:

    • Pick channels based on where your clients actually look for answers
    • Make the channel convert by speaking in your client’s language (not industry jargon)
    • Stop chasing trends and start building a simple, repeatable approach

    Press play and choose your channel strategically — then make it work.
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    4 分
  • How to Build a Consistent Client Pipeline Organically in 2026 (No-Ads Lead Generation) - EP # 235

    How to Build a Consistent Client Pipeline Organically in 2026 (No-Ads Lead Generation) - EP # 235
    2026/01/09

    Get Your FREE Resource - 59+ Ways to Make Your Business More Visible

    Want consistent leads for your service business without spending huge amounts on paid ads? In this episode, Maggie breaks down why organic marketing is the smartest place to start (especially on your way to your first six figures) and shares the 3 pillars that create a steady, predictable client pipeline.

    What you’ll learn

    • Why organic marketing should come before paid ads (and when paid ads make sense so that you don't spend a huge amount to make them work)
    • The 3 pillars of organic lead generation that work for most service businesses
    • Why there’s no one-size-fits-all marketing tactic—and how to choose what fits your business

    The 3 pillars of no-ads lead generation

    1. Strategic partnerships: Build win-win relationships that generate referrals.
    2. Online lead generation + conversion: Google Business Profile with a website + a focused social presence that includes sales content.
    3. Stay connected: Nurture past clients and warm leads through email + social so you stay top of mind.

    Marketing is an ecosystem. Your best results come when these strategies support each other—rather than running random tactics in isolation.


    Work with Maggie

    Want help building a reliable client acquisition engine organically?

    • Book a complimentary consultation here to talk details.


    Next steps:

    • Subscribe to the Diamond Effect Podcast
    • Leave a review (it helps more than you know)
    • Share this episode with a fellow business owner who wants consistent leads without paid ads

    Keywords

    No-ads lead generation, organic marketing for service businesses, consistent leads without ads, client pipeline, strategic partnerships, Google Business Profile, email nurturing, client acquisition engine
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    24 分
  • MM 235 - Why Smart Business Owners Don’t Hit Their Goals (And the Fix That Actually Works)

    MM 235 - Why Smart Business Owners Don’t Hit Their Goals (And the Fix That Actually Works)
    2026/01/05

    Behavioral research shows 3 key reasons business goals slip: lack of structure, shallow motivation, and relying on willpower instead of systems. Maggie shares how to build a simple plan and weekly rhythm that keeps you consistent.

    What You'll Learn
    • How to turn vague goals into clear targets + weekly actions
    • Why your WHY matters more than hype
    • The simple systems that create consistency (calendar, weekly review, accountability)

    Join a complementary online event - Design Your Success 2026 (Jan 13-14, 2-5 pm EST) to build an actionable plan for your goals. Message Maggie - maggie@stairwaytoleadership.com for more details and to secure your spot.

    And if you want expert eyes on your business, plus the structure and support system to stay consistent, book a complimentary consultation with Maggie here. We'll map your next best steps to achieve or even exceed your goals.

    Quote

    "Don't lower the goal. Upgrade the structure behind it."
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    5 分
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