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We talk with Sarah Duval and Brittany Williams about turning entry-level ophthalmology roles into real careers and building a frontline team that makes your clinic stronger. We share what actually drives staff growth, retention, and confidence when mentorship is limited and the day-to-day feels nonstop.

• career paths from front office and technician roles to leadership positions
• finding mentors and skill-building through ASOA, AAOE, and smaller peer networks
• why certifications like COA and COE raise competence and patient trust
• how to advocate for conference funding and prove ROI back at the practice
• building in-house training when you cannot send everyone to meetings
• reducing turnover by investing in A players and developing B players
• spotting high potential through teamwork, curiosity, and follow-through
• mentoring through presence, opportunity, and five-year plan conversations
• managing across generations by setting clear expectations

Brittney Williams can be reached at bwilliams@vitalinteraction.com

Sarah Duval can be reached at sduval@ascrs.org

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