In our closing keynote, presented in partnership with The Datai Pledge (https://www.thedatai.com/sustainability), Juliet Kinsman advocates that, at a time when distrust of AI-generated content is driving demand for authentic brand communication, we need more stories that make people care and, crucially, act. By adding the magic of personal perspectives that convert understanding into genuine appreciation, journalists can demonstrate what solutions-led storytelling looks like, using their platforms not merely to report, but to inspire meaningful action.

This episode was recorded live at the British Guild of Travel Writers' Better World Symposium in January 2026. Find further details on the 2026 and future editions of the event, as well as resources, at https://www.bgtw.org/better-world/. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960.

Hosted on Acast. See acast.com/privacy for more information.

In conversation with Meera Dattani (Journalist & Executive Editor at Adventure.com), Jem Collins (Founder and Director of https://www.journoresources.org.uk/), Sophie Ibbotson (Travel Writer, and Founder of https://www.maximumexposurepr.com/) and Abi Best (Managing Director at https://www.lemongrassmarketing.com/) discuss how stagnant pay rates, declining budgets, and the rise in unpaid publications are causing concern and issues in the industry. What funding, resources, and solutions are available to the media to help them continue doing what they love? And in what ways can PR agencies and freelancers work better together to support the industry? This panel puts the often-avoided subject of money centre stage.

This episode was recorded live at the British Guild of Travel Writers' Better World Symposium in January 2026, supported by Minimal Impact Expeditions and The Datai Langkawi. Find further details on the 2026 and future editions of the event, as well as resources and speaker bios, at https://www.bgtw.org/better-world/. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing UK Travel Media since 1960.

Hosted on Acast. See acast.com/privacy for more information.

In conversation with Emma Gregg (Journalist, Author & Photographer), Sue Watt (Travel and Conservation Writer), Flavio Zappacosta (Antor Vice Chair & Head of ENIT UK), and Holly Tuppen (Travel Writer, Sustainability Expert, and It’s a Journey Co-host) discuss how, with low-quality content fuelling overtourism, gentrification and commodification of culture and nature all over the world, the need for more high-quality features that champion sustainable cultural encounters and outdoor experiences.

This episode was recorded live at the British Guild of Travel Writers' Better World Symposium in January 2026, supported by Minimal Impact Expeditions and The Datai Langkawi. Find further details on the 2026 and future editions of the event, as well as resources and speaker bios, at https://www.bgtw.org/better-world/. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing UK Travel Media since 1960.

Hosted on Acast. See acast.com/privacy for more information.