エピソード

  • S7 Ep.205 Myth: It's All About the Money — Clients Just Want to Save Money
    2025/12/15

    In today's episode, I'm continuing my myth-busting season and tackling one of the biggest beliefs holding designers back: the idea that clients only care about money. If you've ever taken pricing questions personally or felt pressure to lower your rates just to keep projects moving, this conversation is for you. I'm breaking down what's really happening when clients push back on price — and why it's almost never about trying to save a few dollars.

    In this episode, I talk about:

    • Why clients aren't price shoppers — they're confidence and clarity shoppers

    • How money questions are often a signal of uncertainty, not rejection

    • The real reason designers internalize pricing resistance (and how to stop)

    • What clients are actually buying when they hire a designer

    • Why leadership, process, and clarity matter more than being "competitive"

    • How shifting from price-focused to value-led changes everything in your business

    At the end of the day, your clients aren't looking for cheap — they're looking for smart. They want to feel safe, supported, and confident that they're making the right decision. When you lead with clarity and step fully into your role as a professional, pricing stops being the problem and starts making sense.

    If this episode hits home, keep your eyes open for what's coming next. Inside Back to School and the Interior Design Business Bakery, this is exactly the work we do — helping you communicate your value, own your expertise, and build a business that supports you instead of draining you. Remember: you're not selling sofas. You're selling transformation, leadership, and a beautifully guided experience.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    23 分
  • S7 Ep.204 The Myth of "Helping People Means Keeping My Prices Low"
    2025/12/08

    In today's episode, I'm breaking down a myth that keeps so many designers stuck on the burnout hamster wheel: the belief that "helping people means keeping my prices low." I see this all the time in our industry — designers who genuinely want to serve end up undercharging, overdelivering, and attracting clients who don't respect their expertise. And it's not because they lack talent. It's because they've tied generosity to their pricing instead of their business structure. This entire conversation was sparked by a listener who shared that she gives white-glove service but still charges around $50 a week because she wants to help "real people," only to attract clients who constantly want more for less. If that hits a little close to home, this episode is going to speak directly to you.

    In this episode, you'll learn:
    • Why lowering your prices does NOT make design more accessible
    • The real reason undercharging attracts boundary-pushing clients
    • How money stories and identity beliefs keep designers stuck in the cycle of overgiving
    • Why "professionals hire professionals" is a mindset shift that changes everything
    • How low pricing breaks your business model (and your spirit)
    • What sustainable pricing actually needs to cover in your design studio
    • Why generosity cannot be your business model — it must be the overflow
    • How aligning your pricing with your value strengthens confidence, boundaries, and client experiences
    • What becomes possible once your business is profitable: passion projects, philanthropy, accessibility, and impact
    • How to begin shifting your identity so you can charge like the professional you already are

    When you truly understand that your pricing isn't tied to your worth — and that you can only help people from a place of overflow, not depletion — everything changes. Your energy shifts. Your confidence expands. Your boundaries get stronger. And your clients feel that difference immediately. This episode is an invitation to stop building a business on sacrifice and start building one on sustainability, clarity, and stewardship of your gifts. And if you're ready to align your pricing with the actual value you provide, the Interior Design Business Bakery is exactly where that work begins. I'll see you in the next myth-busting conversation.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    18 分
  • S7 Ep.203 The Myth of "If My Clients Love Me, They'll Refer Me"
    2025/12/02


    Early in my design career, I thought referrals were the ultimate sign of success. A happy client, emotional reveal, or heartfelt thank-you note — surely that meant more business was on the way, right? I quickly learned the truth: referrals are unpredictable behavior, not a reflection of love, skill, or value. In this episode, I'm sharing why relying on referrals alone creates a fragile business and what you can do to build momentum that's intentional and sustainable.

    IN THIS EPISODE, YOU'LL LEARN:
    • Why referrals are not a love language — they're inconsistent and circumstantial
    • How relying solely on referrals can keep your business fragile, underperforming, and undercharging
    • Why visibility and consistent presence are the real drivers of predictable growth
    • Practical ways to show up intentionally so clients and prospects truly understand your value


    Referrals are the icing, not the cake. If you want a business built on intention rather than chance, you need a strategy that includes consistent visibility, clear messaging, and intentional marketing. This episode will help you release the emotional weight of waiting for referrals, step confidently into your role as the visible, trusted leader of your business, and start creating momentum that's predictable and sustainable.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    21 分
  • S7 Ep.202 The Myth of Charging What You're Worth
    2025/11/25

    n this episode, I'm breaking down one of the most persistent and harmful myths in our industry: the idea that you should "charge what you're worth." I know the intention behind that phrase is usually empowerment, but the impact? Confusion, insecurity, and emotional chaos. Your worth is not a number. It's not a fee. It's not something a client gets to validate or reject. Your worth was set long before you ever became a designer, and tying it to your pricing only creates a fragile business built on emotional quicksand.

    I'm diving into why so many of us fall into the trap of undercharging, over-delivering, and apologizing for our existence — not because we lack talent, but because we're emotionally entangled with our fees. When pricing feels personal, every client objection feels like a judgment, every negotiation feels like a threat, and every discount feels like failure. In this conversation, I walk you through what actually belongs inside your pricing (the strategy, the math, the process, the real cost of delivering excellence) and what absolutely does not (your identity, your goodness, your value as a human being).

    You'll also hear why clarity is the real source of confidence, why emotional pricing is a fast track to burnout, and why sustainable, strategic pricing is an act of stewardship — for your business, your clients, and the life you're trying to build. And yes, we talk about faith, identity, and the mindset shifts that transform the way you show up as a leader and as a designer.

    In this episode, you'll learn:
    • Why "charge what you're worth" is one of the most damaging myths in the design industry
    • The emotional patterns that lead designers to chronically undercharge
    • How tying identity to pricing destabilizes your entire business
    • What clients are truly paying you for (it's so much more than creativity)
    • The role of clarity and math in building profitable pricing
    • Why sustainable pricing is an act of stewardship, not greed
    • How separating worth from pricing creates confidence, stability, and peace
    • The shift from survival mode to a business that truly supports your life

    This episode is an invitation to release the pressure, reclaim your confidence, and rebuild your pricing on clarity instead of emotion. When you separate your self-worth from your invoice, everything becomes simpler, stronger, and far more sustainable. And the best part? Pricing stops feeling scary — and starts feeling grounded and peaceful.

    If this resonated with you, make sure to follow the show so you don't miss the next episode in this Myth-Busting series, and share it with a designer friend who needs this reminder. We're not meant to build this alone — we grow together.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    16 分
  • S7 Ep.201 Myth: I Can Build a Thriving Design Business Through Trial and Error
    2025/11/17

    Hey y'all — welcome back to Design for the Creative Mind. I'm Michelle Lynn, and today we're kicking off a brand-new season called Myth Busting: What People Get Wrong About the Interior Design Industry. And even though I sound like an 80-year-old chain smoker mixed with Rudolph the Red-Nosed Reindeer (thanks, Texas allergies), I wasn't about to miss this episode because we're starting with a big one.

    There's a myth so many designers unknowingly build their entire business around: "I can figure this out through trial and error."
    And I get it — because that's exactly how I built my business in the early years. But here's the truth: trial and error is the slowest, most expensive, most exhausting "strategy" you could possibly choose. If you've ever felt like every project is a guess, every client pushes a different boundary, and every new inquiry sends you into a scramble… you're not imagining it. That's what running a business on guesswork creates.

    In this episode, I walk you through what trial and error really costs you — not just in money, but in confidence, clarity, and peace. I talk about how emotional pricing drains your profit, how weak or inconsistent boundaries drain your sanity, and why every project feels urgent when you don't have systems. I also share the moment everything shifted for me and how structure completely changed my business, my margins, my client relationships, and honestly, my life.

    What You'll Learn in This Episode:
    • Why trial and error keeps your business in survival mode instead of CEO mode
    • How emotional pricing, inconsistent processes, and unclear boundaries erode profit and confidence
    • What clients actually pay for (hint: leadership, not guesswork)
    • Why systems create clarity, trust, calm communication, and predictable profit
    • How structure protects your creativity and gives you back your time, energy, and peace
    • What becomes possible when you finally stop guessing and start leading with intention
    • Why I created the Interior Design Business Bakery and how it fills the gaps designers have been left to figure out alone

    If you've been hustling, guessing, Googling, patching together templates, and hoping the next project finally "clicks," this episode is going to feel like a deep exhale. You don't need more trial and error — you need clarity, systems, structure, and support. And you absolutely deserve them.

    I'm linking everything I mentioned — including the Interior Design Business Bakery — in the show notes. If this conversation hits you in the gut, if you're tired of feeling behind, or if you're craving a business that finally reflects your talent, this is your invitation. It's time to retire the trial-and-error era of your business and step fully into your CEO seat.

    Until next week — stay creative, stay confident, and stay in your CEO seat.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    23 分
  • Ep. 200: Lessons from the Edge
    2025/11/05


    Hey friends, welcome to the 200th episode of Designed for the Creative Mind — I can hardly believe we're here. When I first started this podcast, I honestly didn't know if I'd have the time or stamina to keep it going, and yet it's become something I look forward to every single week. Thank you for being here, whether you've listened to every episode or this is your first. In this episode, I'm getting real and vulnerable about the edges I've faced in my business — the burnout, the betrayal, the mistakes, and the moments I thought about giving up. I share how I learned to step back, trust myself, and reclaim the power to choose how I respond when things feel overwhelming.

    What You Will Learn in This Episode:

    • How to recognize when burnout is signaling that something in your business needs to change.

    • Why trust and vulnerability are necessary, even when others let you down.

    • How to pivot and make strategic decisions instead of operating on hope or fear.

    • The importance of separating emotion from information and using numbers to guide business decisions.

    • Why every obstacle, even betrayal or setbacks, can be a blessing in disguise.

    • How purpose, grit, and grace can carry you through the toughest moments and help you lead with heart.


    This episode is a reminder that you don't have to have it all figured out to keep moving forward, and that even when you're exhausted, frustrated, or questioning your path, you are not alone. You can cry, cuss, pray, rest, and still rise. If you're standing at your own edge right now, know that it's possible to keep building, to pivot, and to find clarity and purpose in your business. Come sit with us at The Design Bakehouse — we tackle the hard stuff together, share real strategies, and create space for growth and connection. Thank you for being part of this milestone and for standing at the edge with me.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    20 分
  • S6 Ep. 199: Talent Won't Save Your Business (and What Actually Will)
    2025/10/27

    In this episode, I'm talking about something we don't say out loud enough in the design world: being talented isn't the same thing as being profitable. You can be incredibly good at what you do — have the eye, the taste, the creativity — and still feel like you're struggling to stay afloat in your business.

    And it's not because you're not good enough.

    It's because most of us were never taught the business side of design.

    I'm breaking down what really creates stability and momentum in your design business: how you position yourself, how you price your value, the systems that support your process, the way you lead clients, and the confidence you bring into your role. These are the things that make your work sustainable — financially, emotionally, and creatively.

    This isn't about working harder. It's about working with intention.
    It's about stepping into the role of CEO — not just designer.

    In This Episode We Talk About:

    • Why design skill is only one part of a thriving business

    • The mindset shift from "service provider" to "creative leader"

    • How pricing and boundaries directly support your creativity

    • Why consistent visibility matters more than perfectly curated aesthetics

    • How systems actually protect your creative energy

    If you've been feeling like your business should be "easier by now" or like you're doing everything right but still not seeing the results you want — you're not alone, and you're not doing anything wrong. This episode is your reminder that your talent is enough, and now it's time to support that talent with structure. When you learn to lead your business with clarity, confidence, and direction, everything else starts falling into place.

    Give this one a listen — it might shift the way you see your role in your business, in the best way possible.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    39 分
  • S6 Ep.198 Trusted Partners: How to Build Your Go-To Vendor List
    2025/10/20

    If you've ever felt unsure about how to find and build relationships with vendors, this episode is for you. I'm joined by Juliana and Debbie, and we're pulling back the curtain on what it really looks like to source confidently, vet your partners, and make those connections that actually make your job easier — not harder.

    We're talking about the first steps to take when you're new, how to walk into a showroom without feeling like an imposter, and what to do when a vendor just doesn't feel like the right fit. It's real talk, a few laughs, and a whole lot of practical advice from people who've been there.

    IN THIS EPISODE:
    • How I started building my vendor list when I was brand new

    • Why asking "dumb questions" is actually one of the smartest things you can do

    • The difference between a showroom rep and a good showroom rep

    • Rookie mistakes I see all the time at market (and how to avoid them)

    • My favorite way to track what I sit on, love, and want to specify later

    • Tips for organizing your photos and notes so market trips actually pay off

    • How I use Instagram to find new vendors and get inspired

    • What I always ask about pricing, freight, and lead times

    • Why you should never feel "less than" if you don't know what something costs

    • How I decide when it's time to walk away from a vendor relationship

    I know firsthand how intimidating it can feel to start building vendor relationships — especially when you're newer in the industry or walking into a showroom for the first time. But here's the truth: those reps want your business. You have every right to be there.

    When you find the right partners, it changes everything about how you serve your clients and how smoothly your projects run. I want you to feel confident, informed, and empowered to show up as the professional you already are.

    RESOURCES:

    INTERIOR DESIGN BUSINESS BAKERY - Our year-long mentorship and coaching program:

    https://thedesignbakehouse.com/interior-design-business-bakery

    SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. All-in-one software that organizes sales, marketing, and business services all in one convenient location.

    https://mysidemark.com/

    MARKETING MEMBERSHIP - Join our hands on marketing & visibility program, no contract, only $59/month.

    https://thedesignbakehouse.com/lead-lab

    Stay in touch with Michelle on Instagram:

    https://www.instagram.com/thedesignbakehouse/

    Join our Free Facebook Community:

    https://www.facebook.com/groups/idbizlaunchpad

    Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide

    Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact

    続きを読む 一部表示
    40 分