About Derek Archer: Derek Archer is the Founder and CEO of Hit Your Mark Media, a results-driven digital marketing agency that helps businesses grow in an increasingly complex online landscape. Since launching the agency in 2016, Derek has led thousands of campaigns and developed growth strategies for hundreds of SMBs and eCommerce brands. By combining data, creativity, and a deep understanding of digital platforms, he enables smaller businesses to achieve outcomes once reserved for much larger brands. Driven by a people-first philosophy, Derek focuses on building meaningful connections between brands and their audiences while delivering measurable results.

In this episode, Ted and Derek Archer discuss:

• How Derek’s early failures in cleaning and auction businesses shaped his approach to marketing
• Why do many small businesses burn cash on “traditional” tactics and ignore digital leverage
• The evolution from solo consultant to 30-person digital agency serving hundreds of clients
• How AI and AI Overviews are changing SEO, visibility, and the marketing funnel
• The role of faith, family, and disciplined processes in building a sustainable business and life

Key Takeaways:

• Deeply discounted offers can create long-term margin problems without systems for reviews, upsells, and recurring follow-up.
• Moving from consulting to a done-for-you model unlocked growth by meeting business owners where they are—focused on execution, not education.
• A strong digital foundation, amplified by paid ads, helps local service businesses stand out beyond traditional networking channels.
• AI and Google’s AI Overviews are lowering total clicks while improving lead quality by pushing prospects deeper into the funnel.
• Sustainable growth comes from building systems and teams that support the business without placing all responsibility on the founder.

"If you're going to be in business, you have to be growing. But don't put the burden of growth on yourself and your own back — build processes." — Derek Archer

Connect with Derek Archer:

Website: https://hityourmark.io/

LinkedIn: https://www.linkedin.com/in/derek-archer/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.