『Dental Referral Marketing』のカバーアート

Dental Referral Marketing

Dental Referral Marketing

著者： Michelle Hougland
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Dental Referral Marketing Podcast™


Where dental teams gain the clarity, strategy, and systems they need to fix referral leaks, protect patients, and build predictable growth.
Most dental practices lose patients between the moment a referral is made and the time specialty treatment is done. The old way of tracking referrals is broken, slow, and full of friction. This leaves general dentists without updates, specialists without complete information, and patients confused about next steps.


The Dental Referral Marketing Podcast™ bridges the gap between general dentists and dental specialists. Hosted by Michelle Hougland, this podcast brings a new level of clarity to the referral journey. Michelle is a 35-year dental industry veteran with deep experience in clinical dentistry, operations, and national referral strategy. She previously served as Regional Marketing Referral Director at SGA Dental Partners, where she helped scale the company from 2 to over 30 dental specialty locations in under three years by mastering specialty referral and operational workflows.


Michelle is also the founder of Referral Conduit, an automated technology platform with two patent-pending solutions engineered to secure the closed-loop referral process and ensure zero referral leakage.


What You Will Learn
Each episode goes beyond theory to offer practical guidance on topics such as:
  • Stopping Referral Leakage: How to track every patient so they never fall through the cracks.
  • Automating Workflows: Replacing old, manual systems with clean, automated technology.
  • Scaling Workflows: Growing referral networks in private practice, multi-site practices and DSOs.
  • The Medical-Dental Connection: How to bridge the oral systemic gap between oral health and overall medical health (including Cardiology, Endocrinology, Orthopedics, and OB/GYN clearance).


Connect and Grow
Whether you are a Dental Specialist wanting consistent referrals, or a PRC and/or Marketing team member responsible for growing your practice's referral relations, this podcast gives you the roadmap for success.


Your referral system should not consist of sticky notes, spreadsheets, once a year reports for holiday gifts or reacting in fear due to holes in your schedules—it should be a reliable and consistent growth engine.


Ready to take action?
Visit our Stan Store link to explore free and paid resources, tools, and digital products designed to help you grow your referral network and dental specialty marketing program today! https://stan.store/dentalreferralmarketingpodcast


Subscribe to the Dental Referral Marketing Podcast™ and learn how to create a cleaner, clearer, and more profitable referral journey.© 2026 Dental Referral Marketing マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学 衛生・健康的な生活
エピソード
  • How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.

    How to utilize Sponsors to pay for your next Dental Referral Marketing event using these proven steps.
    2026/06/22

    Are you tired of paying out of pocket for your practice events? In this episode, we share how to secure local dental vendors and businesses to cover your costs. Learn how to build partnerships that help both businesses grow.

    What You Will Learn

    By the end of this episode, you will walk away with the proven roadmap for success.

    Episode Breakdown:

    Point #1: Find Your Ideal Match

    Point #2: Create a Win-Win Deal

    Sponsors want to know what they get in return. Do not just ask for money. Offer them real value like putting their logo on your bags, giving out their flyers, or letting them speak.

    Point #3: Finalize # of Sponsors to Invite to Participate

    Summary & Action Plan

    Stop waiting for the perfect marketing budget to drop into your lap. You can start planning your funded event today!

    Next Steps

    If you want to dive deeper into this topic, book a call with me (link below). We will spend an hour looking at how this applies to your dental specialty practice.

    🎙️ Book a Call with Me: https://stan.store/dentalreferralmarketingpodcast

    Attend Free Monthly Level-Up Training (Reserve your Spot): https://stan.store/dentalreferralmarketingpodcast

    Let's Connect! Have questions or need assistance for your practice?

    Thanks for Listening! Please do not hesitate to reach out if you would like assistance for your dental practice(s) to grow your referral marketing program, on-board new dental associates to your referral network, plan and execute dental referral marketing events for your referral network, online seo/ai growth strategies so your dental website and practice are visible to potential new patients and more.

    See you in the next weekly episode, posted Monday mornings at 8am est. time. Referral Marketing made simple for Dental teams who want to grow!

    Michelle Hougland

    Host - Dental Referral Marketing Podcast

    CEO/Founder - Referral Conduit Software

    michelle@referralconduit.com

    https://stan.store/dentalreferralmarketingpodcast
    続きを読む 一部表示
    13 分
  • How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design

    How to Build a Powerful Dental CE Referral Event: Data, Timelines, Sponsors and Marketing Design
    2026/06/15

    Are you ready to turn your next Continuing Education (CE) event into a reliable patient pipeline? In this episode, we unpack the exact strategies dental specialists need to scale doctor referrals through educational marketing.

    First, we look closely at industry data. We share critical takeaways from the Whorton Research Referral Patterns Survey Report created for the American Association of Endodontists. This data proves exactly how general dentists respond to specialists after a successful CE event.

    Next, we lay out a proven planning timeline. Planning a great event takes time, and we outline the exact steps you must take starting 6 months out down to a 90-day minimum limit. We also link back to our past episode, 3 Steps to a Successful 12-Month Dental Referral Marketing Calendar, to help you coordinate your entire year. Finally, we share the must-have items to include during your event to maximize your final sign-ups and relationship growth.

    What You Will Learn:

    • The Whorton Research Data: Why CE events remain a top driver for endodontic and dental specialty referral growth.
    • The 6-Month Timeline Roadmap: The step-by-step master schedule to organize, promote, and smoothly launch your event.
    • Event Day Checklist: The key pieces and experiences to include to ensure general dentists leave excited to send you patients.
    • Flyer Design Secrets: How to position your event information so local practices actually RSVP.

    Free Level-Up Training (Zoom Event)

    Want us to help you design your next event flyer? Join our next Free Monthly Level-Up Training on Zoom!

    Reserve your spot to attend: https://stan.store/dentalreferralmarketingpodcast

    What We Are Teaching: A live, interactive workshop on how to use Canva to design high-converting marketing flyers for your dental CE events.

    • The Blueprint: We will highlight the most critical details you must feature on your flyers so they grab attention and drive registrations.
    • How to Join: Visit our website podcast page to claim your free Zoom link!

    Amazon Links to my favorite items mentioned in podcast episode to use for your next CE Referral Event:

    Avery Nametags

    Sharpie Retractable Markers for Nametags

    Let's Connect! Have questions or need assistance for your practice?

    Thanks for Listening! Please do not hesitate to reach out if you would like assistance for your dental practice(s) to grow your referral marketing program, on-board new dental associates to your referral network, plan and execute dental referral marketing events for your referral network, online seo/ai growth strategies so your dental website and practice are visible to potential new patients and more.

    See you in the next weekly episode, posted Monday mornings at 8am est. time. Referral Marketing made simple for Dental teams who want to grow!

    Michelle Hougland

    Host - Dental Referral Marketing Podcast

    CEO/Founder - Referral Conduit Software

    michelle@referralconduit.com

    https://stan.store/dentalreferralmarketingpodcast
    続きを読む 一部表示
    21 分
  • 3 Steps to a Successful 12-Month Dental Referral Marketing Calendar

    3 Steps to a Successful 12-Month Dental Referral Marketing Calendar
    2026/06/08

    Want more high-value patient referrals over the next 12 months? In this episode of the Dental Referral Marketing Podcast, we break down the 3 specific steps needed to build a predictable, high-growth referral marketing calendar.

    Whether you are a dental specialist looking to strengthen GP relationships, a dental office leader driving practice growth, or a DSO executive optimizing marketing ROI, this step-by-step framework is built for you. Dental CMOs and marketing directors will learn how to transition from reactive marketing to a structured, 3-step system that consistently fills your chairs.

    Tune in to discover how to map out your touchpoints, maximize your referral network, and scale your practice production.

    Action Steps & Resources:

    • Free 1-Hour Training: Claim your spot for our monthly "Level Up" Zoom training sessions. https://stan.store/dentalreferralmarketingpodcast
    • Scale Your Referrals: Request limited (problem-focused) or comprehensive coaching sessions to accelerate your growth at ReferralConduit.com.
    • Support the Show: Subscribe to the podcast so you never miss a weekly episode, and share this track with a colleague who needs to see it!

    Dental Specialty Marketing Months:

    • February: Gum Disease Awareness Month
      Use this month to educate patients about gum health. Remind them that gum disease is often silent. Focus your messages on the importance of regular cleanings.
    • April: Oral Cancer Awareness Month
      This month highlights early detection and screenings. Dental teams are the first line of defense against oral cancer. You can offer free or discounted screenings to get people through the door.
    • September: National Gum Care Month
      This gives you a second chance to talk about gum health. It is a great time to focus on flossing. You can share daily tips to keep the conversation going.
    • November: Mouth Cancer Action Month & TMJ Awareness Month
      November brings another push for oral cancer awareness. It is also the time to talk about TMJ disorders. Use this month to discuss jaw pain and specialized treatments.

    Let's Connect! Have questions or need assistance for your practice?

    Thanks for Listening! Please do not hesitate to reach out if you would like assistance for your dental practice(s) to grow your referral marketing program, on-board new dental associates to your referral network, plan and execute dental referral marketing events for your referral network, online seo/ai growth strategies so your dental website and practice are visible to potential new patients and more.

    See you in the next weekly episode, posted Monday mornings at 8am est. time. Referral Marketing made simple for Dental teams who want to grow!

    Michelle Hougland

    Host - Dental Referral Marketing Podcast

    CEO/Founder - Referral Conduit Software

    michelle@referralconduit.com

    https://stan.store/dentalreferralmarketingpodcast
    続きを読む 一部表示
    17 分
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